Kinda no way to sugar coat this: Logitech views the Revue and Google TV as a big fat failure, with CEO Guerrino De Luca telling investors and analysts this week that it "cost us dearly"
-- to the tune of some $100 million in profits.
In a long and winding statement, De Luca tells of the pain of being an early adopter along with the rest of us. He sums it up nicely with this quote:
To make the long story short, we thought we had invented slice bread and we just made them. We’ve made commitment we just build a lot because we expected everybody to line up for Christmas and buy these boxes $300 that was a big mistake. I would do it again, I would definitely want to have Google establish Google TV, but with a significantly smaller and more prudent approach. It’s always the case people will tend to overestimate the short-term and underestimate the long-term.
Google TV or a child of Google TV or the grandchild of Google TV will happen. The integration of television in Internet is inevitable. But the idea that it would happen overnight in Christmas 2010 was very misguided and that also [cost] us dearly. As you know, we dramatically reduced the price of the box to what we thought the consumers valued it and actually doing fine.
While Logitech didn't quite give Google TV the middle finger, it's certainly taking its ball and going home (or, more accurately, focusing on its other products for now). It's unclear what other partners might step up for Google TV. Sony's been less than enthusiastic, and the lone Samsung TV we saw nearly a year ago remains just that -- a lone Samsung TV we saw nearly a year ago.
Update: The $100 million referenced was for costs beyond the scope of just Google TV and the Revue. We've changed the headline and struck through the text to reflect.
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