Google

Google is now the most valuable brand in the world. According to global market research agency Millward Brown, Google's brand value increased by 40 percent in a single year to $158.84 billion, edging out Apple's $148 billion, which saw a decline of 20 percent. Google has been making its way up the list steadily after overtaking IBM to take the second spot last year.

Benoit Tranzer, head of Millward Brown France, indicated that Google's foray into wearable devices with the Google Glass and continued investments in the field of artificial intelligence have been pivotal in the growth of its brand value, and that such activities "send a very strong signal to consumers about the essence of Google."

This is the first time in four years that Apple has not managed to retain its position at the summit as the most valuable company in the world in terms of value. Millward Brown's 2014 100 Top BrandZ report also featured other U.S. technology firms like IBM, which came in at third with a brand value of $107 billion followed by Microsoft with a value of $90 billion.

Apple may not be the most valuable brand anymore, but it has fared much better than Samsung, which is positioned 29th on Millward Brown's list with a brand value of $25 billion.

Source: Millward Brown (PDF), Via: CNET

 
There are 85 comments

MS3GT says:

EAT IT APPLE!!!

I am Aquaman!

...wut?

shaytoon21 says:

I LIKE TURTLES

axllebeer says:

As do I. So long as they don't snap! ;-)

Posted via Android Central App from my S4 mini with an LED light ;-)

Adam Kinder says:

That's music to my ears ha ha apple

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Hunter Petit says:

Yes.

Posted with my Nexus 7 2012 or Moto X via the Android Central App

This means Google is too big to fail.

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bergeronjc says:

Only if Google was a bank.

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mwara244 says:

Actually all the financial institutions that were too big to fail were not banks. The government had to come in and make them temporary banks in order to bail them out

josephnero says:

today was a good day

Apaca1ypse says:

How you like them Apples!

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Hunter Petit says:

Good one!

Posted with my Nexus 7 2012 or Moto X via the Android Central App

GMC MaXx says:

How you like them, Apple!

axllebeer says:

Ahhh I see what you did there.

Posted via Android Central App from my S4 mini with an LED light ;-)

lucas710 says:

Lol +1

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Voxophone says:

This is good news.

Sh3ngLong says:

Google should put up a Google doodle with its logo sitting on top of the world.

Or the capital "G" chomping at an apple. :P

Sent from my Galaxy Note II

John409 says:

Hahahaha

Euclid88 says:

Is that Samsung electronics or the entire Samsung, incorporating all their other services?

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kboss375 says:

Yea good question. I would of thought ALL of Samsung would be higher than 29.

akarol says:

I just saw a Samsung tractor on the way to lunch. Yes, they even make tractors!

Sali K says:

Finally should of happend aong time ago

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John409 says:

I agree

Linebarrel86 says:

Why the need to add that Samsung is sitting lower than Apple? Almost as though there has to be something positive about Apple losing the top spot.

DAS says:

I agree. I really didn't understand why the last sentence was even needed? It's an article about Google overtaking Apple in brand value.

fuzzylumpkin says:

Probably because more "normal" people associate Samsung with their android phone than Google.

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Zig261 says:

With the success of the Nexus 5 and LG G2, that Samsung /Android association is starting to wane.

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NoNexus says:

lol...not yet it isnt

John409 says:

No it's not, Samsung's market share is still growing. this is just something you're hoping for because you're a Samsung hater. oh, I'm sorry, how do you say it? Shitsung?

Dizfunctions says:

Not yet. But it will.

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bergeronjc says:

No it's not. Out and about I've seen only one person with a G2. I've never seen a person anywhere using a Nexus 5. Even the Google person at Best Buy has a Galaxy.

Samsung rules the Android roost and will until another company is willing to match Samsung on advertising dollars.

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deeb215 says:

You must have read The Secret. Nice try though.

sojibby says:

1. This isn't even about phones.
2. Anyone reading the article on Gizmodo does know.

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savdini says:

VICTORY!!!

Nexus 4 - CM10.1.3

out2late says:

Always suspected that there was a bad apple in the list

Nev says:

Has Apple filed a lawsuit yet?

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brassplayer says:

Well done, Sir!

Ikeman90 says:

Wish i owned some of that :/

sconrad308 says:

Apple fanboys will be on suicide watch now. Some of them lived by that fact.

Zig261 says:

AppleInsider.com is going NUTS over this. Cursing AT Google at every post.
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GrooveRite says:

I just visited that site.....LMAO, you are indeed correct! They are fighting amongst each other.

John409 says:

Steve Jobs is rolling over in his grave

John409 says:

@sconrad308 Hahaha, well said.

CBanda77 says:

No way! But but but Apple is so cool.

Posted via Android Central App

"Cool" doesn't mean that it gets a pass every time Google releases new, bleeding edge tech while Apple releases the same set of devices with new hardware every year.

Note that I'm not saying those devices AREN'T valuable. Just that they're old hat at this point, and it begins to call Apple's position as, "Most Innovative Company EVAR" into question.

John409 says:

I think he was being sarcastic :)

evoben24 says:

Its officially happening

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kinster02 says:

Looks like we made it...Go Google!

From my Note 2 to you

John409 says:

I'm with you, Go Google!

Ps I like your signature :)

fantazzum says:

Maybe it will get Apple to change some things, be more innovative and make them more competitive. Competition is good especially for the consumers.

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GrooveRite says:

Never. Apple is all about control. Control of product and user.

John409 says:

So true

carraser891 says:

Will Apple sue for this?

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Zig261 says:

So Google has 150 billion in the bank now? From simply selling data?

Something doesn't add up, what has Google done the past year in terms of selling that valued them so high?
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Matzel_27 says:

Google (BRAND) is valued at $150 billion. That's not cash in the bank. It is brand value. The net present value of estimated future cash flows attributable to the brand.

Dizfunctions says:

Brand value isn't cash in the bank. It's like saying bet worth depends on what my bank balance is.

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John409 says:

Its "brand value" and I think the article mentioned something about Google glass and investing in artificial intelligence, that helped their brand.

Mac58 says:

Although I am happy Google overtook the top spot, I hope Apple doesn't disappear into the distance like BBM. Competition is good and right now, Apple is the only thing pushing Google to strive for better.

Dizfunctions says:

Apple isn't going anywhere, their brand is too strong for that.

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NoNexus says:

the only reason that we should care is if you own stock. Otherwise, who cares who has the larger brand value?

John409 says:

it's not so much that Google is #1, its the fact that Apple is #2

sojibby says:

it will not change a thing

Posted via Android Central App

tdizzel says:

Verizon is number 11. Up from last year with a 20% increase in brand value. Gotta love Verizon, they'll be top ten next year

Posted from the Avengers: Age of Droid Ultra

Wait Microsoft is Worth 90b and gates is with 75b alone???

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John409 says:

Like a Boss!

What if Google started making their own phones and said screw everyone else. Then they sent out a hit that erased Android off every phone... Everyone would either have to purchase an iPhone or a Google phone.

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Zig261 says:

That will never happen. Google is not part of the hardware business. They tried that with Motorola and look what happened afterwards.

Google always will be an advertising software company and nothing more.

Posted via Android Central App

tdizzel says:

Nest, Glass and Ara might argue with that

Posted from the Avengers: Age of Droid Ultra

randyist says:

Google spent 12 Billion on Motorola for the Patents... Then sold it to get back a couple billion.

John409 says:

Like everyone suspected, after Steve Jobs passed away, Apple would fall. This is the beginning of the end.

Payne78 says:

This is very very dangerous!!! Today the most valuable brand, tomorrow, when they've built enough of those autobots, they'll enslave us all!!! Danger Danger! :P

s2weden2000 says:

Totally right...L 0 L ...vEgetable company

... ( 0ppo F5) ...

churro#WN says:

Yep

LightaDroid says:

Good for Google..

Posted from Google Nexus 5

HeyImAlexD says:

Wow. I like the Google has the number one spot as much as the next guy, but how about we be hyped for the fact that the tech industry has taken the number one, two, three, and four spots on this list? Even cooler, technology is seen the most times on this list with regard to the top 25 most valuable brands.

Also, as much of a Google fan I am, Apple is still number two here and can actually can get back to number one again if the tech is good.

That said, lately Google has been dominating with the evolution of Android and Chromium, Google Glass, Google Cars, and now even thermostats! Although Google has fallen on some failed projects, these guys still try to do very interesting things with technology and it's awesome! Well deserved number 1 spot Google!

Posted through my Nexus 7!

ISH3000 says:

Ok GOOGLE....

That's why I stuck by you all these years

#ISH3000 #HTC #ANDROID

dplane says:

Good thing Steve isn't around to witness this. Cupertino would experience climate change as a result of the steam coming out of Jobs' ears.

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Pollster says:

The good news being ignored is that more than the top ten most valuable brands are American.

UnarmerAaron says:

ABSOLUTELY LOVE THIS!!!

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lucas710 says:

Google is the King and they know it. ;)

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deeb215 says:

You're welcome.

dplane says:

I c what u did there. Valid point tho!

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randyist says:

now the hipsters can remove their scarves, "artsy" non-prescription glasses, and walk out of the Apple store with their heads down.

mclasser says:

Google's making moves.

Sent from my Nexus 5 via Android Central App

playamoth says:

Meanwhile, China has become the worlds worst brand.