comScore market share

Samsung still the largest among Android makers, but still far behind Apple

As of August, 2013, Android still controls over half of the US market share, according to analysis by comScore. 51.6 percent of the mobile market is impressive, but it is down 0.8 percentage points compared to May of this year. Apple's iOS, on the other hand, has gained market share in that period, up to 40.7 percent from 39.2 percent a few months earlier.

In terms of which manufacturers are selling devices, naturally Samsung is still on top of the Android heap. With 24.3 percent of the US market secured — up 1.3 percentage points since May — Samsung is solidly behind Apple's 40.7 percent (the same as its OS market share, of course) but far and away ahead of everyone else.

Rounding out the top five manufacturers are HTC at 7.4 percent (down 1.3 percentage points), Motorola at 6.9 percent (down 0.9 percentage points) and LG at 6.7 percent market share.

comScore market share

Source: comScore

 
There are 79 comments

Ry says:

Curious to see how the Moto X, Droid Mini, Droid Ultra, and Droid Maxx affect Motorola's numbers on the next report.

Amir47 says:

Probably be at 3% without them

Posted via Android Central App

Grahaman27 says:

Read the report, Motorola had higher numbers in may.

Posted via Android Central App

Ry says:

May 2013 -
HTC: 8.7%
Motorola: 7.8%

Nreeldeep says:

And Ry is clearly referring to the NEXT report which will reflect the recently released Motorola devices.

still1 says:

about half a million devices from touch-less control app install number from play store

the numbers are more than 500k since the number are counted only when user update it from play store.

+ sales in 2 months so u calculate

Amir47 says:

How is HTC top 5 but still at risk of going under?
Do they have to be bought out by a bigger company for security but still operate independently? How you top 5 and losing money?

Posted via Android Central App

Ry says:

Who says they're at risk of going under?

Amir47 says:

Companies that lose money tend to do that

Posted via Android Central App

We shouldn't be so doom-and-gloom. This is the first losing quarter for HTC, we need to see how things play out.

Ry says:

And they usually don't die overnight.

Posted via Android Central App

MERCDROID says:

This.

Posted via Android Central App

s2weden2000 says:

n0

mwara244 says:

Microsoft just offered HTC Windows os for HTC devices for free licensing, so that HTC will Dual Boot Both OS'Android and Windows. I'd love a laptop tablet combo that would do that, not sure about a phone. Still interesting MS would do that after purchasing Nokia

The offer is still under consideration, and I don't suppose MS will offer WP8 for free, it will be offered at a lower price only.
Also I doubt we'll see a phone or tablet from HTC dual booting Android and Windows, but the customer will have a choice to buy the same HTC phone with either Android or WP8.

Just because they're selling phones and staying in the top 5 of manufacturers doesn't mean that they're doing so efficiently.

Some of the biggest companies in the world go through periods of losing buckets and buckets of money, despite having huge revenues.

hodan says:

You mean like GM? Chrysler? HTC needs to do 3 things better: Fix their supply chain; Fix their software division with quicker updates and more support for older devices; and increase marketing in order to get more marketshare. If they could double their marketshare they'd probably be rolling in it.

Posted via Android Central App

Razieltov says:

You can't get much better than his fat they are releasing updates now.

Posted via Android Central App

jimbo says:

HTC is not at risk of going under, presently. This quarterly report was anticipated. The HTC One is a product of choice by discriminating general public customers. Unit numbers also count. Not just percentages.

HTC 's innovation, industrial/ jewelry design, build quality, high performance, most timely updates and distinctive new homogeneous product line will serve them and us very well. Back in the day many more people were critical of Sense. Now Sense differentiates the product line attracting buyers. HTC users.trend to stay (sticky) with upgrades..

Posted via Android Central App

MetalMike901 says:

As bad a shape as Blackberry is in, I think it gives Microsoft a nice black eye that they can't even overcome failing BB market share.

And gotta give some credit to those Symbian faithful that just keep holding on, lol.

Posted via Android Central App on my white Nexus 4 with StraightTalk

return_0 says:

Windows Phone is ahead of BlackBerry worldwide.

Paragon99 says:

Yeah, I'm not so sure that's anything to brag about. ;)

Allen Brown2 says:

Given another quarter with the same growth/depreciation and you'll see Microsoft overtake BB.

Posted via Android Central App

MetalMike901 says:

Maybe so, but that's not exactly a win for MS to say they finally beat a competitor for share, when that competitor basically is going out. MS share growth is anemic at best, at least in the crucial US market. Further the share that BB is losing is clearly not going straight to MS, but likely Apple. And the fact that no manufacturer really wants to make windows devices, and the MS outlook isn't so good. MS is so dire that they want to give the OS away license free for device makers and still they won't bite. Let's face it, its either android or iOS, in the US.

Posted via Android Central App on my white Nexus 4 with StraightTalk

Etios says:

USA is not the centre of universe, Windows phone has already reached 9% in major European markets and they are outselling iphones in major Asian countries too.

Exactly, usa is also the only market where Apple is really that strong. I think over here it's half the size. (Maybe we are just on average a little bit smarter ;) )

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asharrop says:

Maybe not the centre, but we are the center... ;-)

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MERCDROID says:

Lol, I love semantics.

Posted via Android Central App

bleached says:

They are doing that with $100 phones. The 9XX and 10XX are not selling. The US market is important if they want developers. $100 phones don't help that either. Windows Phone is as good as dead now. Even Nokia couldn't make it work. What chance does Microsoft have on its own?

Posted via Android Central App

sectime says:

Perhaps you want to look outside the USA before making silly remarks.

bleached says:

What silly remarks? It is the truth that developers look to the US market first and that Microsoft doesn't have a great track record in mobile. Nothing they have done has been successful and even Nokia hasn't been able to make Windows Phone work. What chance does that leave Microsoft.

Posted via Android Central App

hodan says:

Lol. BB quit.

Posted via Android Central App

NickA says:

Say what you will about Apple, but to go up 1.5 within months of a new phone being released is pretty impressive. And we're talking about 1 phone, 1 screen size. Well. 2 screen sizes but you know what I mean.

Poor HTC, one of the best, if the the best phone this year and still can't gain.

Targon says:

Apple has ONE device release per year, so their sales jump for the first two months after a new phone comes out, then comes back down. Android on the other hand, has new devices released continually over the course of the year, so there isn't as much of a surge when any one device comes out, because there are more options, and people are not forced to wait too long.

pappy53 says:

What he is saying is that this increase occurred BEFORE a new iPhone came out. That's pretty impressive, considering all of it's competition. Apple's U.S. marketshare has been on the rise for about a year, while Android has fallen.

Targon says:

Then you have the clearance specials that were put out there, trying to get people to upgrade iPhone 3/3GS/4 to the iPhone 5 prior to the 5S release. There are ALWAYS reasons for a big surge in sales, and some of it could also be attributed to back to school. By March/April, you will see the numbers go back to where they were, and that 1.5 percent increase will be GONE.

pappy53 says:

What part of "Apple U.S. marketshare has been rising for the past 12 months" do you not understand? It is not a surge, but a consistent rise in sales. iPhone is consistently the best selling smartphone on all 4 major carriers, so a marketshare rise is going to happen.

For the none techy user, Apple is a great product. It's well made and very easy to use. I'm not surprised to see them at the top. If they made an iPhone with a 4.7" or 5", I'd buy one.

In my opinion, Samsung and Apple own the brand recognition for smart phones. IMO, the HTC One is an excellent product but it obviously wasn't enough to overcome the the brand recognition of Apple and Samsung.

It is nice to see an American company at the top. It will be interesting to see what Google does with Motorola long term.

Ry says:

I know many "techy" people - software, hardware engineers - who are perfectly happy with the iPhone.

Posted via Android Central App

ScottJ says:

Nothing he said suggests anything different.

Amir47 says:

Also only apple and Samsung sell more phones than HTC and HTC can't get in on the snapdragon 800 party? Xioami got their hands on some snapdragon 800s. WTF is their market share in the u.s. again? (Disregard this comment if rumors are false that the one maxx will come with a snapdragon 600)

Posted via Android Central App

Ry says:

Wait. Who says HTC won't ship a Snapdragon 800 phone?

Posted via Android Central App

Amir47 says:

A rumor going around based on benchmark scores that are identical to the the Original HTC One.

Posted via Android Central App

jimbo says:

Amir47
Your comment disregarded per your request.

Targon says:

This is the time when Apple gets most of its sales, right after a new iPhone comes out. Apple share will drop over the next 8 months, and Samsung will release 3 new devices before the next iPhone is released.

If you'll read (not that) closely, you'll see these statistics are for a 3 month averaged period ending August 2013. Meaning this was before Apple released its new iPhones. I see what you're trying to say, but the numbers don't match up with your hypothesis. Apple's US market share is rising, and even during a period where its products are oldest in their lifecycles and ready to be replaced.

Allen Brown2 says:

What's the world market share statistic? I think the US statistic shows correlation towards our subsidy model that hardly exists anywhere else.

Posted via Android Central App

Android is around 80% market share worldwide.

jimbo says:

Thanks for that info, Andrew.

pappy53 says:

Subsidies are on every phone, so that shouldn't matter.

hodan says:

In America. In other countries, companies are not in charge.

Posted via Android Central App

garciaop says:

everything will be back to normal now that i purchased my note 3 hehehe

lucas710 says:

When an Apple falls an Android shall rise :):):):):)):))

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pappy53 says:

MANY more people switch from Android to Apple, than vice-versa.

ScottJ says:

Not true. Show some credible statistics or stuff it. I never thought I'd find another reason to find Yankees fans annoying, but there you go.

Anecdotally, in my office I have only seen the opposite: a stark move away from iOS. A long-time iOS junkie asked me the other day which Android phone I suggested because he's switching. I was surprised but it seems to be a trend.

return_0 says:

That explains why Android market share is rising, right?

s2weden2000 says:

sure...you talk to your mother with that mouth?

RaiderWill says:

My Gawd,
Apple is just a Machine.. A Machine that cannot be stopped..
Impressive.

hodan says:

Nah, it will. No consumer products company can survive on just one product forever. However, the next 5 years are probably locked in for Apple.

Posted via Android Central App

sectime says:

So Apple should make washers like Samsung?

gzzzz says:

iPhone will likely overtake Android in the next year (in US). Carrier subsidy will help Apple a lot.

Android will likely win global share, but I feel like Android is getting stale.

Posted via Android Central App

Nick Rhodes says:

Getting stale? Gimme a break... (;

Posted via an HTC Thunderbolt

HeyImAlexD says:

Break me off a piece of that Kit-Kat-bar!

From my dang HTC One V. Using the AC App

sectime says:

Phone market in general is stale in that most large jumps have been done. Now its larger this, different color that. Spec/performance wars are gamed as a marketing ploy, not true increase in everyday functionality. True innovation is throttled by greed that created the eco systems of Apple, Samsung, Google, Microsoft, Verizon, AT&T. Just six companies control everything in the mobile market.

s2weden2000 says:

n0pe

jdbii says:

Apple's uptick might have something to do with intro (if time frame fits) and heavy promotion on T-mobile, as well as being widely available other places like Virgin Mobile and Net10.

s2weden2000 says:

"just say no to ajiph0ney, people"

davidnc says:

Clearly Android is in the lead over Apple.If all android phones where made by just one company such as Apple is.Well it would be in the lead :) Nuf said :p lol

sectime says:

Like there are about 76,000 cars built for every Ferrari produced.

I think this drop will continue slowly until Android 5.0 is released on devices other than the Nexus line. Unfortunately, that probably will not be released until next summer which means most devices won't be updated until 2015 which is really bad for Android. I hope they have a plan to bring 5.0 to devices faster or people are going to start getting bored of 4.X. No 4.5 Google, please.

MERCDROID says:

Why are you so obsessed with Google's numbering system?

What's in a name/number, without features?

Posted via Android Central App

Stylus_XL says:

Ridiculous. Firstly, the general consumer gravitates towards well-marketed products with a satisfying user experience and a USP - they couldn't care less about OS version numbers. Secondly, version numbers are essentially arbitrary and don't dictate how big or small changes to an OS are. Apple's Mac OS X has been stuck on 10.X for over decade, for instance, but the OS has progressed significantly during that time.

return_0 says:

This. The problem between OS X 10.4 and 10.5 is probably bigger than the difference between Mac OS 7.0 and 8.0.

Posted from my pure Google Nexus 4 using the AC app.

outlooker says:

The new iPhones bumped up Apple's share in this study.

gbrinkman says:

What new iPhones came out in August? The fact that their sales increased before a new phone release says something.

s2weden2000 says:

not really...

Hunter Petit says:

For some reason average consumers love gimmicky features. That's why Samsung is at the top along with Apple.

Posted from the old Google Nexus 7 via Android Central App

return_0 says:

No, average customers give in to marketing.

Posted from my pure Google Nexus 4 using the AC app.

johnsonx42 says:

but what about webOS? 0.1%? 0.01%? 0.001%?