Google is reported to be building out its online commerce business with a "Buy Now" button in an effort to challenge Amazon's 1-Click. The Internet search giant is said to have approached various online retailers to add the single-click buy button in an effort to keep online shoppers researching products on its pages longer.
Citing sources familiar with Google's discussions, the Wall Street Journal is reporting:
Until now, Google Shopping has referred shoppers to merchants' websites via links in search results. But Google wants to keep users on its own pages longer, rather than send them elsewhere.
Google wouldn't sell or ship products itself. It aims to streamline shopping for Internet users so they keep searching for products on Google instead of switching to Amazon. The move comes as Amazon has bolstered efforts to snag a slice of Google's search-advertising business.
The publication says that Google may also be pushing a second program that would more directly compete with Amazon Prime where retailers could promote 2-day shipping for customers who sign up for an annual membership.
Some retailers are considering participating in Google's shopping initiatives because they fear Amazon more. Unlike Amazon, Google doesn't sell products itself. It has discussed allowing merchants to capture the email addresses of customers who use a Google "buy" button, according to people briefed on its plans. Amazon doesn't share customer data like email addresses with merchants that sell via its website. An Amazon spokesman declined to comment.
Source: Wall Street Journal
Reader comments
Google Shopping reportedly will challenge Amazon with new features
I wonder how much money does Google lose on this Amazon chasing online retail business.
Hey, if they have money to burn let them do what they want with it.
Yeah, I'm not going to start buying physical things through Google I'm paying for Prime, Google better reimburse me if they want a switch lol.
"I'm da Blur boys!" - Me with 1200 ping. Yes. My Internet got worse.
When I'm looking for something to buy I will search Google then Amazon. Amazon doesn't always have the lowest price but their wish list sure makes things easy since I'm not always looking to buy at that moment. A buy it now button doesn't help with that.
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Amazon's users comments and reviews is one that I normally go to before I buy something. I don't believe everything I read but I don't trust "professional website review" even more.
+1
For any item on Amazon with over, say, 50, reviews you can be sure of what you are getting. I don't really care for their 'Vine' reviews but they can be ignored if needed.
Not going to work. Sears tried this along with a few others.
If Google wants to go to it with Amazon they need to either buy them or start building disto facilities. Either way it is going to cost billions.
I don't know what to think of it. I already trust amazon for the major part of my purchases and although I have trust in Google for my emails and things of the sort, they will be using third parties for the actual purchase. That means that it isn't Google that I have to trust but those individual merchants. I know that Amazon uses individual as well but they five a guarantee. I guess I'd have to see it in order to see if I'm willing to drop amazon for it. And that's a tall order to fill.
Posted on my Sexy Note 4
I'm pretty sure they're going to have a guarantee of some good sort.
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Google already has free purchase protection up to $1000 for "trusted stores." My concern is Google's customer service. In my experience, Amazon has great customer service and PayPal isn't too bad... as far as I know, it's virtually impossible to get in touch with a human when you need to contact Google for anything.
I really don't like the idea of a "buy it now" button that's linked to my bank through Google Wallet being right on the search page. I'm always logged in my Google account on my pc at home. How easy would it be for your kids to click the button and order something right from Google without having to login to the online store first? Hopefully at the very least, they'd have you authenticate your password before the purchase is made. I envision another lawsuit coming that reminds me of the unauthorized in-app purchases made from the play store.
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More choices to buy things, this is a good thing. I like & use Amazon often for buying things, but not always. I like to support smaller merchants too, even if their price is a bit higher. Adding a one click buy option & tying it to Google Wallet would be great
Posted via Android Central App from a beautiful Ebony backed Original Moto X or the amazing Nexus 10
Amazon's customer service will be extremely hard to match.
No offense to vendors but i really do not want you having my email contact information. I use options like Amazon pay or Google Wallet to prevent and limit the information you have about me. So, giving my email address without an opt out option or update email field is a no go. I have a second email address I use specifically for shopping so my spam isn't scattered everywhere.
Can I get a cheaper Ebay alternative