The latest numbers from Strategy Analytics show Android controlling 97% of the smartphone market share in India. 30.7 million phones were shipped in Q2 2016, of which Android phones accounted for 29.8 million units.
From Strategy Analytics' senior analyst Rajeev Nair:
Total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016. India is currently the world's third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators.
Meanwhile, Apple's market share has halved from 4% in Q2 2015 to 2%, with the company selling 800,000 iPhones in the country during the quarter. The iPhone SE was meant to boost iPhone sales in the market, but absurdly high pricing led to meager sales of the 4-inch phone.
A majority of sales in India are in the highly-competitive entry-level and budget segments, where there is an abundance of choice.
Reader comments
Android dominates in India with 97% market share
Imore deciples ain't gonna like this. Ouch.
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For the price of one iPhone in India you can probably buy three android phones.
Posted via my Note 5 or iPhone 6s Plus
Exactly. Apple are happy to chase the high end market at the moment. If their profits fell considerably then I am sure they would quickly change their sales strategy and cut their prices. With margins of almost 40%, they have plenty of room for manoeuvre.
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Doubt it. Apple PCs cost way more than most budget PCs and they have yet to budge on prices. I'm sure they will do the same in there mobile division.
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I didn't say they would, I said they could. Remember when they used to charge for upgrades on OSX but don't now, and how they used to charge for their iWork apps on iOS, but don't now?
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Yes and why they created the SE. But what I find amazing is what Tim Cook indicated on the last earnings call.
"India is now one of our fastest growing markets. In the first three quarters of this fiscal year, our iPhone sales in India were up 51% year on year. "
Think Cook meant to say down instead of up.
Yups India is a very price sensitive market. Samsung may probably be the largest seller due to the availability of all ranges (price). No more Nokia which used to be favorite handset in the past due to its brand name. msft has screwed up badly with their pricing strategy. And of course apple is costly and not that flexible (eg: drag n drop.. Etc). Most Chinese origin and Indian origin manufacturers feature cheaper android phones. So it is to be expected
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