Amazon is reportedly planning to end sales of two popular streaming video products because they don't support Amazon's own Prime Video service. One of them is Google's Chromecast HDMI dongle, while the other is the Apple TV set-top box.

According to Bloomberg:

No new listings for the products will be allowed and posting of existing inventory will be removed Oct. 29, Amazon said. Amazon's streaming video service, called Prime Video, doesn't run easily on rival's devices. "Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

More: Where to buy the Chromecast and Chromecast Audio

Amazon recently launched new versions of its rival Fire TV and Fire TV Stick streaming video products, which of course support the service. Microsoft's Xbox One and Sony's PlayStation 4 will also remain on Amazon's site because they each support Prime Video. It isn't clear if sales of Android TV products, which also don't support Amazon's video service, will be halted.

Of course part of the blame for Prime Video's lack of availability on these platforms has to land on Amazon itself, particularly in the case of Chromecast and Android TV. Google makes the tools available for any video streaming service to be on these platforms, and isn't limiting Amazon from adding support.

Perhaps the stoppage of sales will be short lived if Amazon does decide to open up Prime Video to other platforms.

Source: Bloomberg