Samsung USA Headquarters

Striking new headquarters hopes to reinvigorate Samsung innovation and U.S. presence

Following up on its previous announcement that the company will build a new U.S. headquarters in San Jose, California, Samsung is set to break ground on the new facility this week. The strikingly beautiful structure, which is designed by NBBJ, will end up being 10 stories tall and cover 1.1 million square feet. The glass and metal tower (shown above) will be accented by a parking structure and amenity pavilion. The design firm says that the building is meant to invite the community on campus with cafes and a "Samsung expo" at the corner.

The building is expected to be finished in 2015 at a total cost of $300 million, and will end up being the workplace for 2,000 Samsung employees in both R&D and sales. The goal for this new San Jose headquarters is to bring Samsung closer to the Silicon Valley tech scene, where companies like Google, Apple and Facebook have their world headquarters.

Construction is expected to begin this week, and in the meantime you can see several beautiful renders of what the finished product will look like at NBBJ's website below.

Source: NBBJ; TechCrunch


Reader comments

Samsung set to break ground on new US headquarters in San Jose


TBH, looks pretty ugly to me. Looks like a block of UK flats (apartments) from the 60s on top of a shop.

I can't see this design standing the test of time, although in real-life it may be more inspiring.

I'm sure it'll look better in real life.

I just wonder where in San Jose will this be. I live in San Jose and can only think of a few places where Samsung would have this.

Samsung leveled all of its buildings at the NW corner of 1st St. & Tasman Dr. It's fenced off and has lots of heavy construction machinery moving around the lot. The torn down (unusual for the Bay Area) red brick buildings are still visible in Google street view and Sat view. I'd suspect that's where this behemoth is destined for in the midst of the hundred and one Cisco buildings...

Does break ground actually mean break ground? As in construction, heavy equipment? Sometimes construction takes a long time.

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I think it's gorgeous, and having a home-based in the U.S. will be huge, I like it.

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I'd hazard a guess that if you don't have the intuition to find out how to apply for a job there then you wouldn't be suitable for a job there, or anywhere.

Well glad you managed to add such a highbrow comment to maintain the decorum... sigh.

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Am I the only one that thinks they should make it out of polycarbonate..... for multiple reasons? Hahaha

Why companies continue to build in California is beyond me. There are a number of states that not only tax their businesses and citizens (ie, potential Samsung employees) at a significantly lower rate but they still offer geographical advantages too.

Oh, and I agree, it does look like a prison.

So what happens to all their stuff in Dallas? If it's going away, I might miss all the Samsung advertising in the DFW airport.

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As someone who has studied architecture, this is certainly an interesting and unique design, however, in my eyes, the rendering is well.....ugly as sin. As someone said above, this looks more like a prison....maybe an government building or such than a commercial or corp. office building. Hopefully for you guys in San Jose, the completed structure will be much more pleasing to the eyes than this rendering. i know I personally wouldn't want this thing in my city.