Samsung and Electronic Arts have closed a revenue deal that will bring new games to Samsung's App Store, and put more money in game developer's pockets.
The deal starts March 4, and participating developers will get 100-percent (as in all of it) of the profits from sales for the first six months, then Samsung will collect 10-percent for the next six months, and finally the fees return to the industry standard 20-percent the following year. This is a pretty big deal, from a pair of pretty big players in the industry.
Update: Samsung and the 100% indie team has sent us a correction. Developers will receive 100% revenue from March 4, 2013 through September 3, 2013, 90% revenue share from September 4, 2013 through March 3, 2014, 80% revenue share from March 4, 2014 through March 3, 2015, and after March 4, 2015, Samsung Apps developers will begin receiving the industry-standard 70% revenue share. The part about this being a really good deal for developers is unchanged.
The program is also focused towards indie games, and is designed to put those obscure titles on the same plane as well-known games like those in the Angry Birds series. Developers who participate aren't tied up in any sort of exclusivity deal, and are free to publish their games at other markets like Google Play or Amazon. They are also encouraged to bring existing games into the Samsung App market.
Of course Samsung benefits as well here. Getting people tied into their "ecosystem" instead of Google's or Amazon's is no easy task. Samsung is now the top seller of smart phones in the world, but when everyone has a smart phone it's always good to have a secondary source of revenue. Eventually, smart phone ownership will reach its peak, and Samsung hopes their services will keep people interested in the brand, and keep the money flowing. Having a rich content catalog is one of the best ways to make that happen.