ITV Player

Samsung announces deal to bring the UK TV streaming app exclusively to its devices

Samsung has announced that it's scored exclusive rights to the ITV Player app for Android until Aug. 31, giving users of its phones and tablets access to the British broadcaster's streaming content. The ITV Player app allows Brits to stream the past 30 days of TV content from ITV, ITV 2, ITV 3, ITV 4 and CITV, and so until September the only way to do that on Android will be on a Samsung device.

The strangest part of the deal is that the ITV Player app itself isn't new at all. The app debuted back in mid-2011 for all devices running Android 2.2 and up, though the Samsung deal seems to have put an end to that. A quick glance over its Play Store listing reveals that as of the latest update on May 7 it's "incompatible" with non-Samsung phones and tablets. 

Samsung says the new app is optimized for the Galaxy S4, Galaxy Mega, Galaxy S III, Galaxy SII, Galaxy Note II, OG Note and Galaxy Note 10.1. The Google Play Store listing shows compatibility for a wide range of other Samsung devices, including the Galaxy Nexus, Galaxy Tab 7 Plu,s and even the Galaxy Camera.

ITV Player for Android is available from Google Play (linked above) and Samsung Apps on supported devices.

There are 11 comments

It just shows why ITV struggle so badly. Surely they want their app in everyones hand to increase their ad revenue?

mikeytoth says:

Also, it's not available in the US.

itv player sucks anyway so who cares BBC iplayer is better

3Dee says:

Well, that's weird.

gingerghost says:

I can't actually remember the last time there was anything on ITV worth watching.

cammykool says:

i cant get it on my VZW S3....

lfeuln says:

UK only app.

JayJ-1974 says:

This is so stupid, Sky selling out to Apple and now ITV to Samsung...

DazzerG says:

Just use the STV Player instead if you want to watch ITV on Demand. Their app is far superior to the ITV version anyway, just remember to submit a Scottish postcode.

aeggerton says:

Would appear that it is not all Samsung devices as it is no available on my Samsung Nexus 10. However STV player works just fine as I live in Scotland.