Following the departure of Adrian Wong, the lead engineer on Google Glass, Google has brought on a new head for the Glass department that comes from a very different background. Her name is Ivy Ross, and what she doesn't have in engineering experience she more than makes up for with marketing. And let's face it, Glass has had a bit of a problem in the marketing arena, more and more becoming the butt of jokes and the focus of less-than-flattering real life stories.
Ross comes to Google from Art.com, which she described as "at the intersection of design and marketing" (how very Apple of her), but her previous experience includes stints at Calvin Klein, Swatch, Coach, The Gap, Old Navy, and more. She knows marketing, and equally important for something that you're going to strap to your face, she knows fashion.
With all this experience at her back, we're curious how Ross will go about correcting the public image of Glass, especially now that it's available to the general public. Ross perhaps puts best the challenge she and Google face:
"Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?"
We don't know yet exactly how Ross is going to lead Glass, but she's an interesting hire (and she's already updated her LinkedIn page to be Head of Glass at Google X). If you have five minutes of her time, how would you suggest Glass and Glass marketing be improved?
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