The last big update to Google Wallet allowed users to add whatever credit card they wanted to the NFC payment app for Android. Google proudly proclaimed today that usage of the app has more than doubled since then. Though users can add any card, Google has been gently prodding credit card companies to optimize their own section for the Google Wallet app, like Discover had recently done.
As a Canadian, my biggest interest in Google Wallet's increased adoption is geographic spread. Sure, the U.S. is the biggest market for this sort of thing and will be for the foreseeable future, but it's a big world out there, and Google has enough of a head start on mobile payments that they can get a foothold in new markets well before other smartphone platforms.
Quick show of hands, how many of y'all are using Google Wallet now that you can drop in any credit card? Is your phone going to be replacing your real wallet any time soon, or do there still need to be more NFC terminals out there for that to be practical?
Source: Google Commerce Blog