Google's content portal for Android apps, music, books and video content has been consolidated under a new name -- Google Play. Google Play which is now live on the web at play.google.com, will replace the old Android Market, Google Music, Google Books and Videos service, giving users a clear one-stop location for content.
The way you buy music, apps and other content from Google through the web, or your phone or tablet won't change, but the branding behind the places where you get your content will. Instead of heading several differently-named stores for each type of content, it'll all be available under the Google Play portal.
Android (2.2+) users with the old Android Market app installed will soon see it updated to Play Store, while Google's Music, Movies and Books apps for Android will be updated to incorporate the new Play branding.
So it's an important step for Google as a content provider, existing users shouldn't notice too many changes in the way app, music and video purchasing works. You can still rent a movie once and watch it on YouTube, your phone or your tablet. And you can still send apps to your phone from Play, just as you could with the Android Market.
We've got a brief introductory video after the break. Check back later for a more extensive walkthrough.
More: Google Play Q&A
YouTube link for mobile viewing