While Google never hesitated in telling folks it was coming, they never said when and now the time has finally arrived. Google+ Pages is now open for businesses and brands alike.  Until now, the focus of Google+ has been on people, and how to connect individuals to each other but as noted on the official Google Blog, Google wants everyone in on the action:

People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.

For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.

There is already quite a few pages set up for folks like The Muppets, Anderson Cooper 360, Macy's, BurBerry, Angry Birds and more so there is plenty of content to look up. Plus, Google has no introduced Direct Connect. You like something? Search for it -- and you can be directly taken to their Google+ Page if you wish. Hit the source link for the full details while we get to work on our own Google+ page.

Source: Official Google Blog