Mobile ads are sometimes really, really annoying, but they serve a purpose -- devs got to get paid. However, perhaps the most frustrating thing of all is when you accidentally tap on an ad banner, soon finding yourself nowhere near the app you were in. Google is putting an end to that today, with the announcement that confirmed clicks are to be implemented into all in-app image advertising banners on smartphones.
It's incredibly simple, but sure to delight users around the globe. From their research, Google has deduced that the biggest majority of accidental clicks occur around the outer edges of the banners. So, going forward, taps in these areas will prompt a confirmation button to appear before heading out to any related websites. Google claims it will be good for the companies that are buying advertising, as they will be getting valuable clicks for their money instead of a number of people who didn't really care much for the advertised product or service.
And, of course, it's fantastic news for us, the end user. People still get paid, and we lose a big source of frustration.
Source: Google Mobile Ads Blog