Looks like Google is getting more serious about their Google Play Store advertising. If you're browsing pages through Google you'll now start to see a Google Play Store link in the toolbar. Interestingly enough though it's not appearing on Google's homepage, only on the various other links such as Google+, Documents, Maps and Gmail will you see the new advertising. Though, one does have to wonder -- is it advertising or is that some folks are still confused over the switch?
Thanks to everyone who sent this in!