Apple, Google, Microsoft come out clean in Greenpeace cloud rankings, Amazon dirty

Greenpeace has published a report on the renewable energy used by major internet companies, including those active in the mobile space. Topping the list is Apple, which apparently runs iCloud and iTunes on 100% green electricity. It’s got a massive solar farm powering its North Carolina data center, and plans for geothermal and solar power for its upcoming Nevada data center. Oregon and California data centers are already being powered through wind energy partners.

Google scored fairly well, with 34% of their data centers running on green power. This includes YouTube, the Play Store, Gmail, and all of the other Google services we use daily. Google has made businesses for renewable energy companies in Oklahoma and North Carolina.

Microsoft received C’s across the board from Greenpeace when it comes to renewable energy. The biggest complaint was that Microsoft was leaning on the purchase of carbon offset and renewable energy credits, rather than weaning themselves off dirty power. Still, Microsoft has an agreement in place to power a Texas data center with wind power.

Across the board, Amazon scored very poorly, primarily because of a lack of transparency in the types of energy they use. Amazon’s massive North Virginia web services data center is apparently only powered by 2% renewable energy.

Greenpeace cloud cleanliness rankings

Green power is a pretty big deal, and it’s good to see the companies we’re keeping in business are making strides to become environmentally friendly. There are, of course, lots of different aspects that manufacturing partners need to keep an eye out for, but that’s a different story. Be sure to check out Greenpeace’s Clicking Green report over here [pdf]. Amazon's full report is on page 45, Apple's on 46, Google's on 52, and Microsoft's on 55.

Source: Greenpeace


Reader comments

Greenpeace gives mark of approval to Google's cloud, cites 48% clean energy use


I actually find Google's stats more impressive than even Apples. They handle a lot more cloud traffic than Apple and operate from a much larger number of locations and also for some of which getting the infrastructure for green energy is much harder and or costlier.

And why exactly do we care what Greenpeace thinks? I understand conservation, but C'Mon man, Greenpeace are a bunch of quacks!

Not to be that guy, but you cared about this report enough to click on the link and comment on it.

As conservation goes, GP is one of the biggest names and pushes the hardest for progress. They have historically been less under the thumb of corporate interests as well. They're no more a bunch of 'quacks' than the folks queueing up for I/O and the Android BBQ. At leas they have devoted themselves to something more meaningful than luxury computer products.

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What amazing fuel source does Greenpeace use to power its full load of bull? I live in the great state of New Hampshire. We are so green that we would rather use coal, natural gas or nukes to generate electricity than allow the Canadians supply electricity from water generation because it might ruin the scenic views. By the way, the econuts don't appreciate wind powered electricity either. Go figure.