Amazon has just launched a new service called Live App Testing. It's designed to allow developers for the Amazon Appstore in general, and Kindle Fire and Fire Phone in specific set up and distribute apps to QA and beta testers.
Amazon announced Live App Testing on their developer blog:
In house testing with side-loaded apps is great for isolating and fixing bugs, but it's not enough. To be certain that your customers are getting the experience you want them to have, you have to test your app against a production environment.
We're excited to announce a new tool for mobile developers called Live App Testing. Live App Testing allows you to quickly distribute your apps in the Amazon Appstore to a pre-defined set of testers before you go live. The testers will be able to sample the full suite of Amazon services - including in-app purchasing - against our production environment, so you can make ensure your app is working as expected. This allows you to gather feedback, improve quality, increase stability and optimize the experience before you push your app live for all customers to download.
If Amazon wants to be a major player in apps — and it certainly looks like it does — than having a way for developers to beta test those apps is important. Especially if Amazon intends to offer application programming interfaces (API) all their own and encourage developers to make apps and experiences unique to the FireOS platform.
If you're a developer check out Live App Testing and let us know what you think!
Source: Amazon Developer Community