Android Central

Many large companies who offer corporate devices tend to offer employees BlackBerry devices because they could control password settings, and other policies on the devices. With recent growth in other mobile OS platforms such as Android and iOS, RIM has realized they needed to do something to keep those customers, which is why they have announced BlackBerry Mobile Fusion. This will allow IT managers to set password requirements, remotely wipe lost or stolen devices, manage the applications and software on the devices, and much more. For full details be sure to hit the source link.

Source: CrackBerry

There are 13 comments

Robbzilla says:

Get back to me when you allow a BES connection. Until then, color me unimpressed.

WhitePhone says:

How can this new software from RIM control what apps are installed etc on an iPhone? The iPhone is locked and doesn't let software like this control the OS. The apps are sandboxed right?

nychtos says:

iPhones have an Enterprise control. If an iPhone user voluntarily registers his phone with these Enterprise controls, then profiles can be pushed to the phones that allow IT to set things like VPN settings, allowed / denied apps, etc.

This allows IT to provision iPhones to access enterprise resources like VPNs, Corporate Email, etc. If the user then decides to withdraw from the control mechanism, then all settings that were pushed thru IT would be revoked (no more access to email, etc.). IT can can also remotely wipe the device, lock it, add / remove apps if the phone is lost or the employee is fired.

So it's not really RIM that is writing this software, it's a utilization of the APIs and controls that Apple allows. All these requests and provisions have to go thru Apple's servers, and are encrypted to ensure no one can mess with your phone.

WhitePhone says:

Did not know this. Cool. Thanks for explaining.

icebike says:

Are you kidding? I suspect Apple will gladly adopt this software and give it root privileges. It gets their foot more firmly in the corporate door, and helps them sell more iphones to eat into Blackberry's market share.

(Not to mention Apple's own problem of holding onto prototype handsets).

This is actually the death rattle of Blackberry as a handset manufacturer. Once they start selling their ONLY claim to fame for other platforms you can expect their handset sales to plummet.

The only way they can hang on to handset sales after this is widely deployed, is for them to adopt Android.

nychtos says:

This was Apple's intention from the start, and the reason they released these Enterprise-control APIs - to get planted into the Enterprise market.

I don't think RIM has much of a choice in the matter. If they don't have some kind of unified system of controlling all handsets, then they'll be swallowed up by people's fervor to use their personal smartphone (i.e. iPhone and Android) in the office.

They can still sell a superior Business phone... and still be the dominant IT platform for all mobile phones. This is actually a smart move on their part... they're adapting to the market.

icebike says:

Did you mean that Rim could still be the dominant IT platform?

That seems odd, in light of the fact that Apple seems to have taken over dominance in the Corporate world.

jjetson says:

So according to that article, 33%+ enterprise users use blackberry, 33% use Android and 50% use iPhone. Notice anything wrong here?

Gekko says:

RIM - keep your antiquated proprietary obsolete backwards canadian technology away from my Android!!!

lornaevo says:

Give us bbm or go home.

boomerbsg says:

RIM? More like RIP...

tronthedon says:

And thus begins the first step towards RIM becoming a software-only company that serves enterprises, a la IBM.

OR.. you can use the built in tools in Exchange to do it for free.
If anyone is using non active sync and doing POP/IMAP on a corporate server they should be fired as a messaging admin.

It's like paying twice for the same thing.

Also, that article just says "enterprise" and depending on how they go that metric, it really just means "Exchange". There are millions of Exchange user's in small companies that let anyone just use active sync to get mail. Large corporations are all still BlackBerry, with some exceptions for VIP's, because they already have the BES infrastructure in place.