If you're on the go and need to make a purchase at a website on your phone, it's always going to be a hassle to juggle your wallet in one hand and your phone in the other, trying to enter your credit card into a mobile site. Google is hoping to fix this, bringing Google Wallet credit card payments to mobile sites on your phone. The idea is that the site will integrate with the Google Wallet information already associated with your device, and let you auto-fill your name, billing address and card information into the proper fields of the website. Easy as that.
For everything to work properly, this is going to require that the websites partner up with Google and get it integrated just right. At launch, Google is partnering with 1-800-flowers.com, Rockport.com and FiveGuys.com -- although they're quick to note that partnerships are in the works with Finish Line, MovieTickets.com, Seamless, SwimOutlet.com and more.
This is only going to become second nature if all of the most popular retailers are on board -- which turns into a "chicken and the egg" problem -- so Google is also offering discounts for using the service right now to try and get people interested in using Google Wallet for more than just NFC payments.
Source: Google Commerce Blog