Logging into free Wifi at Starbucks? Now you'll be shown a free trial offer for Google Play Music All Access
Starting this week, Starbucks and Google have partnered up to offer customers that connect to its free Wifi promotional deals to check out content from Google Play. For some time now Starbucks has been partnering with different companies -- most recently The Wall Street Journal -- to advertise on their free WIfi login page, offering different deals or showing promotional videos before you were able to log on. At many Starbucks locations customers will now see an advertisement (shown above) for Google Play Music All Access, promoting the features of the service and offering a click-through to a free trial.
Clicking through offers customers a full browser page where they'll see the merits of the service and give them a chance to start the same 30-day free trial that has been offered since the service's introduction at Google I/O. It also offers the same $7.99 discounted price when signing up before June 30th, but doesn't seem to offer any special deal beyond that for Starbucks customers. The page also offers users a chance to check out the rest of Google Play -- Books, Magazines, TV and Apps -- in a nicely stylized format.
This is a big deal for Google, and a smart move in our opinion to target the average user and show them what Google Play has to offer. Since moving its branding from Android Market to the Play Store, Google has fought a tough campaign to get the word out that there are more than just apps available behind that icon. It seems to be taking a very general consumer-focused approach with Play Music and All Access, and we hope Google continues the same type of advertising for the rest of the store.