SWAG

What's in the boxes isn't nearly as important as what them being there means

Look at that pallet of swag. Some people think it may be a pile of Chrome devices to give to attendees, others think it's T-shirts and some are guessing it's box after box of fancy pens. Alex is certain that it's "so many bags of Doritos." I'm not particularly concerned about what it is (don't go to Google I/O for the swag), but what it means.

Chrome OS is due for some serious loving from Google. It's been progressing along nicely, but it's high time that it gets some of the special treatment we saw Android get way back when the Nexus One came out with Eclair. Remember how much better Android became -- and so quickly -- once Google started focusing on it? Yeah. Let's do that with Chrome. T-shirts and Chromebooks (or Doritos) will get us excited, but I'm really excited about what we'll see at the keynote and in the developer sessions. 

Just a few more days.