Derek needs help

Meet Derek. He's a struggling mobile developer who can't seem to get the ideas from his head onto his phone. When he's finally had enough, his cries for help are answered by a glittering magic envelope — an invitation to the Samsung Developers Conference. Soon his problems are overcome, he's the envy of his co-workers, and he owes it all to the Dev conference and the Samsung SDK.

Ok, the premise is over-the-top a little bit. Or a whole lot. But the idea here is to get you — the potential app developer for Samsung's Android-based phones — excited for this week's event. Combine that with Samsung's recent flair for the dramatic, and you get these shorts. 

Hit the break, watch through the playlist, and get ready for a lot more — both informative and entertaining — stuff from Samsung in the days to come.

Source: Samsung Tomorrow