Samsung officially unveils Milk VR, expands Milk Music and Video to TVs

From CES 2015 today, Samsung announced that it is expanding its Milk services to the TV, Web and VR. Milk Music will expand to Samsung Smart TVs and the web, while Milk Video will also come to Samsung's Smart TV lineup. In addition, today marks the official release of Milk VR.

From Samsung:

"Samsung is dedicated to delivering impassioned, connected experiences through content and services across devices, including smartphones, tablets and smart TVs," said John Pleasants, executive vice president, Samsung Media Solutions Center America. "We are excited to bring the music and video experience to even more platforms for our customers to enjoy, and offer customers a glimpse at what's possible in the brand new realm of immersive mobile video and virtual reality."

On the Virtual Reality front, Samsung announced that is looking to quickly build up its offerings for its Gear VR with Milk VR, a content store for the headset that released last week in a technical preview.

In Samsung's Milk VR, the newest content displays first in the "fresh" category, and the most popular content displays in the "trending" category so viewers can easily identify what's new and popular within the app. Videos will be available in both Instant Play (adaptive streaming) and Best Quality (download options in the highest quality available, 4K x 2K).

Milk VR is working with top brands, entertainment companies and networks, including Mountain Dew, National Basketball Association, Red Bull and Skybound Entertainment, among others, to contribute to the immersive content library and deliver high quality VR experiences.

Milk VR