IFA is an international consumer electronics trade show based in Berlin, Germany that runs over the last week of August or first week of September, depending on the year. 2017's version kicks off September 1. The show has been around for decades, initially being a showcase of radio equipment before eventually transforming to a consumer electronics-based show much like MWC (in Barcelona) and CES (in Las Vegas).
Unlike most other trade shows, IFA Berlin is actually open to the public rather than just the press and exhibitors. This creates an interesting situation where most of the news out of the show is actually announced before the show floor even opens. While IFA 2017 technically runs from September 1-6, the media days of August 30-31 are where the big announcements will be made.
Android Central is bringing you all of the important news from IFA right here.