Samsung Experience

Samsung hopes to capture all the hearts and minds with a new retail presence at Best Buy stores across the US

Samsung and Best Buy are getting together and setting up Samsung Experience Shops in 1,400 locations across the US. 900 sites will launch this month, and the full 1,400 will be in service by this summer. The shops will showcase Samsung's products -- including phones, tablets, televisions, cameras, and accessories -- and provide customers an opportunity to get some hands-on time with each and every one.

A retail presence is something we've seen before from Samsung, but nothing on this scale. It's also a very different way of going about it than we've seen from Apple and Microsoft. We're not exactly sure how successful this will be, as every Best Buy shopper knows you can find a better price online. Of course, allowing folks to get a new Galaxy S4 in their hands will lead to plenty of instant-gratification buying. We'll have to see how things play out.

Be on the lookout for Samsung's presence in your local Best Buy, and hit the break for the full press release.


Samsung Experience Shops in 1,400 Best Buy and Best Buy Mobile stores creates a destination where consumers can experience Samsung's extensive mobile ecosystem of products and learn how they work together from dedicated Samsung experts

Richardson, TX - April 4, 2013 - Samsung Electronics announced today a unique relationship with Best Buy, the world's largest consumer electronics retailer, centered on retail innovation for customers to explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories. The Samsung Experience Shop™ will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. beginning this month. By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.

At the Samsung Experience Shops, consumers can experience Samsung's full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location. The shops enable consumers to interact with and buy Samsung's latest mobile products and experience how the devices connect together to enrich their lives.

Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.

"Samsung has been delivering the latest innovation across the consumer electronics category for some time," said Dale Sohn, president of Samsung Telecommunications America. "With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience."

The shops vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions™ area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.

"We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories," said Shawn Score, head of U.S. Retail for Best Buy. "Our promise to our customers is simple: we're committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we're delivering on that promise."

In addition to the in-store experience, a Samsung Experience Shop launches today online - - featuring product shopping aisles and a full overview of the Samsung Experience Shop.


Reader comments

Samsung and Best Buy bringing 'Experience Shops' to 1,400 stores


Don't knock Best Buy.
They have all the phones from every carrier with good deals and the staff is knowledgeable about all the products.

It's bad when you have to go to Best Buy to get a better deal and decent accessories.

I like Best Buy and I go there often. They have a good selection and it is usually where I go to get my phones, but I wouldn't say their staff is knowledgeable about all their products. I would say some of their staff is knowledgeable about some of their products. On many occasions I have gone their asking questions that I know the answer to, to get a response that was complete bullshit. Also when I went their to activate my newest phone on AT&T it was painful to watch the girl struggle with the phone in every way and at one point I had to take it from her because she didn't know how to get the back cover off.

They also have the best return policy - I bought a Transformer prime there in March 2012. I took it back when they were out of primes in July I think, and told them the Wifi sucked and GPS is no good. They took it back and gave me a gift card. Used the gift card to get an Infinity. Had a line show up on the screen in January. Took it back and got an exchange for a new Infinity. No problems. People that bought the Prime somewhere else got a GPS dongle and got screwed, basically.

Best buy will do warranty replacements/exchanges when the manufacturer wont. Will hate to see them go (if they die).

As embarrassed as I am to say this I am glad that Samsung is doing this. Why? Because I hate Apple's figurative guts and I feel like this is a small spite to Apple and everyone who has ever said that an Android device would never be successful. Samsung finally gets to bask in the limelight a little bit. Also, seeing the way devices are displayed in stores nowadays it makes me sad. It just doesn't seem like a lot of devices other than iDevices get shown much love on the retail side. It will be nice to walk in and have this really nicely displayed sanction where you can buy your Android device.

Hey! This is my store I work at in Lewisville TX haha. I'm probably somewhere back there selling a computer. But this has been pretty great for us sales wise. It brings us a sense of legitimacy because people still doubt us blue shirts which is rather annoying. It's cool when the Samsung reps can troubleshoot samsung products. Also tons of new accessories.

With their current price matching policy I'm more than OK going in and picking up a few things. Sure I could probably save a few dollars more if I want to take a risk of shopping at Bob', which like most ultra cheap places online with a price too good to be true is some random warehouse in Jersey selling grey market crap.

I guess I'm saying while I'll still shop online at places I'll trust, if I can get that price at BBY and get the product today I'll pick it up today at BBY.

They plan to begin setting up a Samsung experience dept at the best buy in Orange, California this month. I've been there and seems it will be a nice size can't wait to check it out. I got my phone from the guys in the cell phone department there, they sold me a great phone and great service.

Do we really need "data" to be able to state that Samsung is a BOSS? Samsung is good as any other company by virtually making electronics for all sorts of things.

Was in my local Best Buy last night and they were already working on setting this up.....directly across from the Apple cutout.

Best Buy is fine for instant gratification trips or to see stuff in person, but after buying my Nexus 4 and experiencing the bliss of an unlocked phone, my eyes were opened to the hell that is buying a contract phone at Best Buy I bought my OneX there last summer and my wife bought hers a few months ago and both purchases took roughly the same amount of time as buying a car. It's insane.

Hopefully customers with phone issues can get an Apple-ish experience rather than the completely abysmal "Wipe your device" attitude of the carriers.

I go to Best Buy a few times a month to get my hands on the newly released laptops. That way I know what to think of them. There taking a page out of Apple's book and in my opinion it will be great having all the samsung devices in one area.

Was at BB a few nights ago picking up my wife's 64gb iPod Touch 5 (ducks all the flying fruit - hey I'M ALL android, through and through, lol). They price matched me with an Amazon price i printed off that day. Saved $35. I could see this whole Samsung boutique thing being successful for them if they advertise their price matching garuantee (sp). In that way, they might be able to win over the shoppers that are just there to hande the device then buy it online....

Tell me again how this is news? Best Buy's here in San Antonio, TX have had Samsung "Experience Shops" since about the middle of last year. Was it some pilot program or something and now they are doing a national roll-out? Been to a couple other states since last year as well and they also had these "Experience Shops" as well...I fail to reach where this is news.

In other news, HTC will be installing an "Experience End-cap", while LG & Motorola will split rent on an "Experience Shelf".

/HTC guy.