Nexus 4

Larry Page, from this afternoon's Q4 2012 earnings call:

Clearly, there’s work to be done managing our supply better, as well as building a great customer experience.  And that is a priority for the teams.

Certainly nothing there we didn't know -- the Nexus 4 is still unavailable on Google Play, and the Nexus 7 and Nexus 10 tend to come and go as well.

But it is nice to hear the boss acknowledge it.


Reader comments

Google CEO: Fixing supply woes 'a priority for our team'


No. You are just hearing about it now only because this was during the earnings call. Doesn't take a child to know it needed to be corrected as it happened.

Apple are not exactly great at supply. For the original iPad, they delayed sales outside US by months, and got that stock moved back to the US.

Hire SaSamsungs management team! Oh wait, they botched the colour on the blue S3 and had it delayed by weeks.. this is totally crazy of me to suggest, but maybe to err is human and not everybody is perfect? Even the best people and companies make mistakes. :-D

It has already been stated numerous times that this is not a LG problem but a Google problem. I cant think of any other device that I would rather have as a Nexus at the time it was launched...well maybe the DNA.

Google is making the rounds, I for one would love them to go back to HTC but I cant judge them for allowing LG to give it a shot.

And in full fairness, I have heard very few complaints about the quality of this device, in spite of all the LG hate out there.

Easier solution... Go to a Tmobile store and pay the unsubsidized price of $499, (which is the true price), and quit crying about not being able to find a Nexus 4.

Don't you just love those people who go to a store just for a sale and get mad when the product sells out. It's a sale people the product is supposed to sale out. That's how you know it's a good sale.

Hmm no you're incorrect in this regard, that isn't comparable to a sale price because this is clearly what Google is saying it's worth, it's not on special. The higher prices at mobile vendor's isn't due to its "true value" - it's because supply is so limited it's costing retailers more than the Google price to procure them. Example, the Nexus 7 32GB is $299 on Google, it's also selling for $298 at my local JB HiFi due to sufficient supply. Once the Nexus 4 is back in surplus, retail vendors will drop their prices back its Google price (plus their profit). is another example, Nexus 7/10 sell at Google price, Nexus 4 is higher due to poor supply. Complaints is in this case justified, Google's lack of inventory control has cause an inflation of double what they set the RRP to and there's people taking advantage of ripping you off to get it now.

Wow, you are wrong on pretty much every single point here.
$350 isn't it's "true value". The "true value" is whatever you're willing to pay for it. The $350 price is Google selling the device at cost and as part of LG's special Nexus deal with Google, which is completely and totally against the norm. Tmobile is selling it at $550 off contract because that's what it needs to charge to make appropriate profit and cover their costs. The GSII is two years old and still goes for $550 off contract from Tmobile. The one year old GSIII is going for $600 (the 16gb version). Buying the $550 LG Nexus 4 from Tmobile is certainly not getting ripped off.
If you're paying double the SRP (which would be $700), then you're a fool, but that's your prerogative as that may be what the phone is worth to you. I got mine for $500, which is not as cheap as Google's pricing, but better than Tmobile's and I'm certainly happier than the folks checking Play's inventory status a couple times a day or waiting for their devices to ship.

And do LG make the Nexus 10? If it's the manufacturers at fault then it's both LG and Samsung -- which seems unlikely.

Another easy solution, perhaps manufacture enough instead of announcing as soon as you can. Do pre-orders again as well with a time range not specific date so that early demand can be gauged and manufacturing tuned accordingly.

Come one my N1 is great but 3 years has taken its toll, I am ready for the N4.


A bit late for me, I canceled my order and bought a different phone. But then I'm glad I did due to the limited storage and no USB OTG.

Google is great at collecting personal information and selling it, pretty good at writing software, kinda blows at designing and selling electronics. Then add the sharp learning curve of retail customer service they have experienced. Interesting times ahead.

I would have bought both a Nexus 4 & 10.
I would have. The looked like great gadgets.
Oh well, maybe I'll buy into next seasons toys.

heh yeah but the question is do you have the resolve to hold out for another 9 months until the next lot of nexus devices are done and then hope they got their act together for that time so you can actually buy one

Um, here's an idea Google. How about not rushing every product you make to market until you know you have enough supply and you know that any bugs or kinks are worked out. The same goes for any OEM. This is one big stupid race for the OEM to one up each other and all it really does is create problems. Obviously, someone at Google doesnt know how to gauge interest in said products which results in supply shortages. A company as big as Google with products that are as eagerly awaited as their Nexus line, shame on them for not having at least 5 million units ready before launch. And dont hit me with the lame excuse that they wouldnt want to have that many ready to go because there is no guarantee they will sell. Too bad. Google can handle the hit if they dont. Oh, and here is another novel Idea. If they dont sell, how about doing something good and philanthropic with the extra units. These giant corporations are always talking about how they want to help people. Great. Donate any extra units to schools in need.

I love it when people who have no idea on how product development is done chime in with "solutions".

Yes, one needs to, in any product, get a good gauge as to what demand is going to be. From there, *every* part needs to be tooled up (all capital expense), developed, etc. If you plan for 1M units / quarter and need 2M units, you don't have tooling available / capacity to achieve the demand. There will always be shortages until new tooling can be produced (unless you have extra shifts available to run the tooling).

If you error the other way, plan for 2M units, and only sell 1M units, you've spent more in capital to provide capacity which is not needed. Depending on supply contracts you can suffer penalties for not achieving the sales volume, and you'll fail to reach your financial plan and suffer a more difficult burden of proof when presenting the business case for the next product.

Like it or not, from a manufacturing standpoint, most companies are more willing to be short on supply than tooled up for more capacity than they need.

Your solutions would require a significant increase in the price for Google (or any company) to achieve at least a net neutral situation on a product launch.