If you thought Google was done with their acquisitions for now, today's announcement of them acquiring Zagat may come as a surprise. However, Zagat in the past has put themselves up for sale and considering what Zagat can offer Google, when you think about it -- it's not really all that surprising. So where will Zagat fit into the Google ecosystem? As outlined on the Google blog:
Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.
With Zagat, we gain a world-class team that has more experience in consumer based-surveys, recommendations and reviews than anyone else in the industry. Founded by Tim and Nina Zagat more than 32 years ago, Zagat has established a trusted and well-loved brand the world over, operating in 13 categories and more than 100 cities.
Google will take the user-generated content gathered from Zagat and presumably insert it into things such as Hotpot, Places and Maps. That in turn will allow Google to provide its users with reviews and recommendations for restaurants around the world. Right now, the details of the deal haven't been disclosed but previously when Zagat was up for sale, the asking price was estimated to be around $200 million.