Samsung Galaxy Studio

Samsung has unveiled a new platform inside White City's Westfield shopping centre, London. Called the Samsung Galaxy Studio, this new showcase is open to visitors who wish to experience what Samsung products like the Gear S2 can offer, and will be open until November 3.

A number of zones are contained within the circular studio, including Design, Life, Music, and Multimedia rooms, with hardware at the ready. As an added bonus for those who happen to pop over during the 12 days, Samsung has 10 Gear S2 smartwatches and three Galaxy S6 Edge smartphones to give away.

As well as showing off the Gear S2, Samsung Pay will be demoed inside the studio, as well as Samsung LEVEL headphones and the third edition of Samsung VR. The Samsung Gear S2 will be available for pre-order from Samsung on October 29 for £249, and is expected to hit select retailers on November 12, while the Samsung Gear S2 Classic will set you back £299.