Google's search results, particularly for news articles, are about to get a speed boost in mobile browsers like Chrome. The company has started showing news posts that support the AMP (Accelerated Mobile Pages) technology in its mobile web search results.
Hundreds of news web sites have pledged to support AMP, and posts that use the technology will load four times faster on average on mobile devices, while using 10 times less data. Google says:
Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it's easy to scroll through the article without it taking forever to load or jumping all around as you read. It's also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.