Google Play is growing along with Android, and there are currently over one billion active users, and it is growing worldwide.
Apps make our phones better, and Google Play is constantly growing because of this. In 2014, Google saw over 50 billion installs, and there are currently one billion active users. The growth is tremendous, but in areas like India, southeast Asia, and the Middle East the growth is twice as fast as the rest of the world.
In the past six months there have been 180 million new users taking advantage of Play Games on their devices. Google says that the personalized store fronts that they are rolling out will make it twice as likely for a user to install an application.