Need to quickly purchase tickets for a major concert soon approaching? No problem, should you be searching through Google. The company has partnered with AXS, Ticketfly and Ticketmaster to link directly to checkout if you search for specific venues. What's more is the search results page will show tour schedules for artists and performers.
For those who actively engage with brands on social media services such as Facebook and Twitter, the search giant has also added convenient links into the sidebar. Zineb Ait Bahajji, who works at Google as a Webmaster Trends Analyst, touched on how brands can include their social profiles into results. See below for an example.
These changes simply make it that much easier to search for your idols and favorite brands, interacting with them in news ways.