Microsoft announces wealth of new Xbox 360 content partners

Google TV

Google TV's pretty much been a non-starter since it was announced at Google IO in 2010. Trouble with networks and other content providers has kept any sort of mainstream adoption at bay, and we're still waiting on the long-promised update to Honeycomb that will bring more apps and features.

Microsoft might have just made any update moot with the announcement of a major update to the Xbox 360 and the announcement of  slew of new content partners worldwide. Movies. Games. Sports. News. Worldwide. Coming around the holiday season. Ouch.

Here's the list of the new partners:

  • ABC iView – Australia
  • AlloCiné – France, Germany, Spain, U.K.
  • Antena 3 – Spain
  • Astral Media’s Disney XD – Canada
  • BBC – U.K.
  • blinkbox – U.K.
  • Bravo – U.S.
  • Canal+ - France, Spain
  • Channel 4 – U.K.
  • Channel 5 – U.K.
  • CinemaNow (Best Buy) – U.S.
  • Comcast – U.S.
  • Crackle – Australia, Canada, U.K., U.S.
  • Dailymotion – Available in 32 markets
  • EPIX – U.S.
  • GolTV – Spain
  • HBO GO – U.S.
  • Hulu – Japan
  • iHeartRadio (Clear Channel) – U.S.
  • LOVEFiLM – Germany, U.K.
  • Manga Entertainment – U.S.
  • Maple Leaf Sports & Entertainment/Real Sports – Canada
  • MediaSet – Italy
  • MSN with MSNBC.com – Canada, France, Germany, Italy, Japan, Mexico, Spain, U.K.
  • MUZU.TV – France, Germany, Italy, Spain, U.K.
  • Rogers On Demand Online (RODO) – Canada
  • RTVE – Spain
  • SBS On Demand – Australia
  • Syfy – U.S.
  • Telefonica – Spain
  • Televisa – Mexico
  • “The Today Show” – U.S.
  • TMZ – U.S.
  • UFC – Canada, U.S.
  • Verizon – U.S.
  • VEVO – Canada, U.K., U.S.
  • YouTube – Available in 22 markets
  • ZDF – Germany

Read over that list again. Those are just the new additions, folks. And YouTube -- probably the biggest draw on Google TV next to Pandora and Amazon -- is among them. This is going to be an uphill battle now, that's for sure.

Maybe Google's got something up its sleeve for Google TV. But a shovel might well need to be one of the tricks.

Source: Microsoft