Google has purchased Quest Visual, the company behind Word Lens, an app that translates text in the world using the iPhone's camera. The technology from Word Lens is expected to be incorporated into Google Translate. The Word Lens language packs will be made free during the transition to Google, according to the Quest Visual website:

As a thank you to everybody who supported us on our journey, we've made both the app and the language packs free to download for a limited time while we transition to Google.

Word Lens is currently available for iOS, Android, and Google Glass. Interestingly, the app was recently featured in Apple's "Powerful" ad. Do you use Word Lens, and how do you feel about the company going to Google? Sound off below in the comments.

Source: Quest Visual


Reader comments

Word Lens developer snapped up by Google


I used this a long time ago when it came to iPhone. It was pretty cool and worked. It was more of a novelty thing though. I'll try it again now.

Better Google buying it then apple. Cross platform and support.

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Exactly. Google buys it, it is for everyone. Apple buys it, it becomes a closed, exclusive proprietary apple thing... I know which attitude I prefer!

Can you imagine what kind the apple world would be?

So... yes, better feel free than stuck in a court.

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Really impressive that it works without a data connection. Will be a great addition to Google's portfolio, no doubt.

Yes it is quite a sauce when trying to understand google translated pages in Play store. o.O
"This app is a sailor owning a cat with a dog in the head.. Amazing opportunity! Get it for free only for fifty dollars and on the next year with a blanket on a street. A big messy kitchen sale now!! Dont miss your legs and get a man."

Ehmm... What?

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My thoughts exactly. It would make translations inside of glass incredible assuming it could align the overlayed text with your natural line of sight.

I tried this a long time ago and it works amazingly well. I didn't really have any use for it, but it will be a wonderful addition to translate app.

This app blew my mind. I'm still scooping up pieces over here.

But seriously, it's incredible to see it work in real time.

Speaking of random, maybe Google could buy T-Mobile and offer some real competition to the 2 US monopoles?
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