Android Central

Anyone who's used a Samsung smartphone over the past few years will be aware that the company's approach to software design can be a little scattershot at times. And it seems there's an awareness of this issue at the highest levels of the company, as new Samsung CEO Kwon Oh-hyun delivered his inaugural speech.

According to reports from The Wall Street Journal​, Kwon told Samsung employees --

"A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions."

As we pointed out in our review of the company's latest flagship smartphone, the Galaxy S III, software design is one area in which Samsung lags behind competitors like HTC. Where HTC's Sense 4 has a clear and consistent design language, TouchWiz is more a disparate set of apps with few common design cues. 

With the manufacturer putting increasing emphasis on the importance of improving software, users will be hoping for prettier, more intuitive software in future Samsung smartphones. However, given that the latest version of TouchWiz, dubbed the "TouchWiz Nature UX", has just debuted on the Galaxy S III, smartphone buyers will likely have to wait for next year's Samsung flagship before they see any tangible changes.

Source: The Wall Street Journal