Android Central

Samsung has shown a history of creativity in its Galaxy Note marketing -- recall the video of a real live Elephant playing with the original Note that cropped up earlier in the year. The company's latest ad for the Galaxy Note 2 takes is a little different, but no less impressive. Samsung has teamed up with creative consultancy Steak Studio to creative a piece of "interactive water art" based around the 5.5-inch, stylus-toting smartphone.

A specially designed app for the Note 2 wirelessly connects to an electronic assembly under a pool of water, which consists of a grid of 408 connected fish tank pumps. With everything wired up, this brought to life a screen of "liquid pixels," which allowed users to draw patterns, shapes or messages using the Note 2's S Pen and have them appear in the pool.

Samsung says the entire project took 10 days to create from start to finish, using over 3,000 manually-fitted connections.

Check out the video after the break. Samsung recently announced the sale of its five millionth Galaxy Note 2, putting it well on its way toward its sales target of 20 million units.

SAMSUNG GALAXY NOTE II USED TO CREATE INTERACTIVE WATER ART

24th November 2012, London, UK – Today Samsung launched the innovative liquid pixel display project, which sees Steak Studio – a new creative technology consultancy - controlling 408 fish pumps wirelessly from a Samsung Galaxy Note II. Using a clever combination of water-jets, electronics and programming Steak Studio has created a piece of interactive water art, controlled solely using the Galaxy Note II and its S Pen technology. The project took 10 days to create and used over 3,000 connections, which were all fitted individually.

This amazing concept has been filmed and made into a short film, which will be used across Samsung’s digital channels from today. You can view the video here – http://youtu.be/JUS-hHhbzxA.

Daniel Kupfer, Steak Studio’s Director, has spent the last eight years working on creative projects such as this and speaks of his passion for technology: “The Galaxy Note II is a fantastic device that gave us all the computing power required and the ease to bridge things together with zero hassle”.

Andrew Garrihy, Corporate Marketing Director, Samsung Electronics UK said: “We are extremely excited about the launch of this short film, the Galaxy Note II is all about creativity and what better way to showcase this than by working with the talented Steak Studio on such an innovative, world first.”

The video was created by Jam and directed by James Morton-Hamworth from Grama Film.

 
There are 14 comments

Staypuft says:

OMG TAKE MY MONEY!!!

kenyee says:

Damned cool :-O

chazglenn3 says:

Very cool!

Immolate says:

My Verizon Note 2 shipped today and should be arriving 11/29. Woot!

cjbrigol says:

Hope you got the button cover for it :P

icebike says:

Useless. This is the kind of advertising stunt that we love to bash Apple for doing.

So being creative is useless.... I guess my job serves no purpose...

RaiderWill says:

Zzzz...

Been enjoying my Galaxy Note 2 on tmobile for 12days. There is no words for this device other than just outright ''AMAZING''

TenshiNo says:

I am at 15 days with my Sprint Note 2, and I could not agree more :)

7 days with my Sprint Note 2 and I'm still finding stuff out!

Jay Aee says:

Had it since launch on t-mo (over a month) and i still find stuff out lol real practical stuff too not just gimmicks.

eli_ao5 says:

Although it has shipped outdated...doesn't even have multi window use yet on AT&T yet.

nosmohtac says:

Samsung would be a lot closer to their 20 million unit goal if they'd make the 32GB and 64GB models available. When they announced the phone they claimed that they would be available in 16,32, and 64gb models and I can't find a 32GB or 64GB available to buy anywhere (except Korea).