Android Apps - Google Play

Above are two sets of branding standards, one old, one new. It's pretty obvious to tell which is which. On top, the now-defunct "Available in Android Market" badge you might have seen on any number of Android app developers' websites. Beneath is the new Google Play branding, which either denotes an "Android app on Google play" or tells you to "Get it on Google Play."

For the moment, we'll forgive the fact that Google Play and the branding apparently have decided to diverge when it comes to proper capitalization. (We're going to stick with Google Play, not Google play.)

And we're not going to weigh in on the new triangle logo. Either you love it or you don't. And all the polls in the world won't change anything -- Google Play and the triangle logo will still be there in the morning.

But we are a little concerned about how this new branding takes Android out of play, at least visually. The Android green (#A4C639, if you didn't know) certainly is recognizable after all these years. Same goes for the Bugdroid logo. Now we've got the new triangle logo, none of the Android green, and no happy Bugdroid showing you the way.

Is this an insurmountable problem for developers and marketing firms? Probably not. It's doubtful you'll see the Bugdroid or Android green disappear from boxes or signage anytime soon. But it is an interesting move by Google. And it begs this question:

Where will we see the triangle logo next? 

More: Android brand guidelines