Google reportedly scraps plans for rumored New York City retail store

According to a new report, Google has put the kibosh on plans for a New York City retail store — which would have been a first from the company — after spending roughly $6 million on renovating leased retail space. From Crain's New York Business:

The company is trying to sublease a 5,442-square-foot SoHo space it leased last year, and wants $2.25 million annually in rent for it, according to sources.

The report comes following rumors that emerged in 2013 that Google was planning to launch retail stores of its own. Akin to Apple's and Microsoft's retail efforts, the stores would act as a space to show off the latest Chromebooks, Android smartphones and more.

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As with all reports of this nature, however, it's best to remember to take the requisite grain of salt with this one, as Google's retail ambitions have never been confirmed. Still, it's hard to see any other use for this space, indicating that Google may have had plans for the location before opting to sublet it.

Source: Crain's New York Business

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