Samsung seems to be taking a different path with advertising for the Galaxy S5, actually showing off what the phone is capable of in commercials. The latest ad spot, which just hit YouTube, is a full minute long and focuses on a few key features of the latest flagship. Just like the previous ads, you see how the Galaxy S5 is water resistant, can take pictures quickly with "double the resolution of the iPhone" and can track all of your fitness activity. The Gear Fit makes a couple of small appearances as well, naturally.

Hard to argue that these ads aren't a complete 180-degree departure from the often odd ad spots of the early Galaxy S4 era, and we think they get across the high points of the Galaxy S5 and new Gear devices drastically better.