Because of course it did.

Few of the iPhone devotees at Apple's flagship Regent Street store in London seemed swayed by Samsung's pack of leafleters, who were out plugging the Galaxy S6 edge and Galaxy S6 edge+ to queueing iPhone 6s buyers. In any case, the stunt is sure to reinforce Samsung's place as the de facto alternative to Apple's new smartphones.

There's more iPhone launch day craziness over on iMore.