Only $25 credit if you're changing brands.
With the brand damage caused by not one but two recalls, Samsung is offering incentives to Note 7 customers in the U.S. to keep them loyal to the Samsung brand. Anyone with the now canceled phone can claim $100 bill credit if they choose another Samsung smartphone, compared to just $25 if they choose another brand or a refund.
The new exchange program in the U.S. begins October 13 at 3 p.m. EDT. If you've already returned your Note 7 for a Samsung phone and taken the $25 bill credit offered at the time, you'll be able to claim an additional $75 from your carrier or retailer.
As before, Samsung says it'll use several methods to reach out to Note 7 owners and have them return their phones — so expect push notifications, text messages, and eventually even software updates which will nerf your maximum battery capacity. We saw all of this stuff first time around.
Working in partnership with the CPSC, carriers and retailers, Samsung is maximizing its reach to Note7 owners through multiple touchpoints, including direct communications, customer service, social media, marketing and in-store communications, to ensure users are aware of the program, understand their options and participate in the U.S. Note7 Exchange Program.
Samsung's U.S. president and COO, Tim Baxter, also offered a message of apology to Note 7 customers: "We appreciate the patience of our consumers, carrier and retail partners for carrying the burden during these challenging times," he's quoted as saying in Samsung's press release. "We are committed to doing everything we can to make this right."