Black Friday week is the best time all year to get ahold of the best Fitbit trackers and watches. Right now, some of our favorites, including the Fitbit Charge 5, Fitbit Sense, and Fitbit Versa 3, are at some of their lowest prices ever.
Last year, we saw deals ranging from $20 to $70 off. This year, the Sense is $100 off, while most of the other popular models from the last two years are about $50 off. Overall, the deals are much better this year, and now's the time to take advantage.
Among the best Black Friday fitness tracker deals this year, these Black Friday Fitbit deals are already so good that there's no reason to wait until the actual event on November 26. They may drop lower then, but you don't want to risk missing out for the sake of a few extra dollars shaved off.
We will keep this deals hub updated on Black Friday itself with any Lightning Deals or promising discounts on specific sites. For now, the best Black Friday Fitbit deals can be found on all of the most popular retailers. Here are the best deals from what's available now.
Black Friday Fitbit deals: Fitbit Inspire
The Inspire 2 is Fitbit's lightest and longest-lasting fitness tracker. It has a 10-day battery life and a year of Fitbit Premium included. Already cheap at full price, the Inspire 2 series received a 40% discount in its latest Black Friday deal. With Active Zone Minutes tracking, on-device guided breathing, sleep tracking, and other useful tools for health and fitness, it's a great buy if you don't need a large screen.
A lightweight tracker with over a week of battery life, the Inspire 2 will motivate you to stay fit with stress / HRM / sleep tracking, built-in exercises, and other great tools for 40% off during Black Friday.
Fitbit didn't leave anything out of the Charge 5. It has 5ATM water resistance, a week of battery life, NFC for tap-to-pay, onboard GPS, HRM, ECG and EDA health sensors, and all the Fitbit software features you love. It's perfect if you want a device that you'll barely feel on your wrist while running, but still looks readable in direct sunlight.
The Fitbit Charge 4 is a year older than the Charge 5, but it barely loses a step on its successor. With onboard GPS, NFC, HRM, SPO2, and a week of battery life, it does what the 5 does for much cheaper. It's waterproof, lightweight, and very comfortable; it just lacks the bright AMOLED display and new ECG/EDA sensors. To save the most money, go with the Charge 4.
We recommend the Inspire 2 over the Inspire HR because it has faster touchscreen performance, 24/7 heart rate monitoring, and a newer Bluetooth standard. Neither has built-in GPS, storage, or NFC; you'll need to look at the deals below for those.
Black Friday Fitbit deals: Fitbit Charge
Among the best fitness trackers across all brands, we list the Fitbit Charge 5 and Fitbit Charge 4 as our top two picks, hands down. If you find either of them on sale, and are serious about getting fit, you'll want to snatch up that Black Friday deal while you can.
Both the Charge 5 and Charge 4 are "tweener" devices. They're much more advanced than regular fitness trackers but lack the touchscreen size of a fitness smartwatch. Both have built-in GPS and NFC for contactless payments, HRM and SPO2 sensors, multi-sport modes, automatic workout-tracking, and week-long battery life. With the Charge 5, you upgrade to an AMOLED screen, ECG and EDA sensors, and a more attractive design; but if you can make do without those, the Charge 4 will save you extra money.
Black Friday Fitbit deals: Fitbit Versa
The Fitbit Versa line has some of the most popular smartwatches on the market. 2019's Versa 2 still holds up as one of our favorite cheap fitness smartwatches, with its built-in music storage and mic for asking Alexa questions. And it's currently $60 off for Black Friday.
For all that the Fitbit Versa 2 has to offer, this is a pretty sweet deal that's worth taking advantage of. It has an impressive health and fitness tracking suite as well as several smartwatch features. Whether you're using your watch to make a contactless payment or record a workout, you can do it all with the Versa 2.
The Versa 3 is designed for people who want advanced tracking in a more traditional smartwatch form factor than the Charge 5. Along with all the usual fitness software and health sensors you need, it has some music storage and contactless payments, plus useful lifestyle apps and phone notifications on the AMOLED display. It's a stylish watch you'll want to wear outside of workouts.
The Fitbit Sense packs in every sensor under the sun, from electrodermal activity (stress) to temperature, blood oxygen to an ECG to check for irregular heartbeats. It's great for fitness, but even better as a total health monitoring platform squeezed into a lightweight smartwatch.
Still, it's last year's Versa 3 that truly takes the cake as a quality fitness smartwatch. It adds 5ATM water resistance, built-in GPS, Google Assistant, a speaker so you can take phone calls, an improved HRM, and other software improvements. These normally add up to an expensive device, but Black Friday has swooped in to save the day: it's $50 off for the week.
Black Friday Fitbit deals: Fitbit Sense
The Fitbit Sense was the company's first "premium" fitness smartwatch, marketed as a wholistic health wearable. It has sensors to measure your electrodermal skin activity, temperature, and stress levels, and it can also take an ECG reading to determine if you have atrial fibrillation. It's these extra health-tracking features that make it pricier than the Versa 3.
Currently $100 off, the Fitbit Sense is the "best" Black Friday Fitbit deal of this holiday season, though it's still the most expensive tracker even with this discount. It's now merely pricey instead of expensive, but it's a great chance for you to get more health data than you can normally afford.
Black Friday Fitbit deals: Fitbit Ace
If you want to get your little ones more active and involved in friendly competitions with family and friends, the Fitbit Ace series is a great, affordable option. The new Fitbit Ace 3 has an 8-day battery life, rugged water resistance for swimming and wear-and-tear, and regular reminders to get 60 minutes of activity or go to bed on time.
Want to get your kid fit? The Fitbit Ace 3 is swimproof, has a eight-day battery life, sleep tracking and bedtime reminders, activity reminders, family fitness challenges with badges for completing goals, and a fun design with cute colors.
As the name implies, this is a deluxe wearable in miniature form. It has a 5-day battery life (unless you use the always-on display), HRM, VO2, SPO2, Active Zone Minutes, and detailed health metrics. It's not as advanced as the lighter Charge 5, but it has the essentials at a lower price.
Black Friday Fitbit deals: Fitbit Luxe
For true bargain hunters, the Fitbit Luxe is the most affordable (adult) Fitbit available thanks to it being 33% off for Black Friday. It's a lifestyle fitness tracker that looks sleek and petite on any wrist, with an AMOLED display and plenty of stylish bands to choose between.
Where to find the best Black Friday Fitbit deals
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Last year, we saw the majority of the Black Friday Fitbit deals on major retailer sites, such as Amazon, Best Buy, Walmart, and B&H Photo. And only a couple of deals were exclusive to a single retailer; most discounted Fitbits had the same prices across multiple sites. Case in point, you'll find the current 40% off sales on Sense and Inspire 2 on all four sites.
So don't worry about the "best" site for Fitbit deals. Fitbit is likely to keep its sales prices strictly regulated across all of them; so just pick your favorite tech retailer, look for a great deal, and buy one without worrying about shopping around. Your only alternative is to shop directly from Fitbit.com; the company tends to offer the same deals as retailers, but with extra incentives like free spare watch bands.
- Amazon: Great site for deals on new and old Fitbit models (opens in new tab)
- Best Buy: Running Black Friday price guarantee on wearable tech throughout all of November (opens in new tab)
- Walmart: Always a consistent spot for Black Friday deals (opens in new tab)
- B&H Photo: Great deals, less competition for limited stock (opens in new tab)
- Fitbit.com: Buy directly from the manufacturer for free goodies (opens in new tab)
When do the Black Friday Fitbit deals begin?
In the past few weeks, we've seen sporadic deals on the Sense, Inspire, Ace, Ionic, and Charge series of Fitbits. But only recently have the deals been truly worthy of Black Friday, with discounts on newer models up to 40% off.
Last year, the best deals only began about a week in advance; but Fitbit is starting its best sales much earlier this year, hoping to get consumers to buy ahead of time and avoid shipping delays. The deals right now are probably among the best you'll see on the Charge 5, Inspire 2, Versa 3, and Sense; so while you can wait and hope for something better, the Black Friday discounts likely won't go much further down based on last year's numbers.
Get a head start on your 2022 fitness goals
When January rolls around, you'll want to try and shake off the winter blues and strive to get yourself fit this year. But if you buy a Fitbit then, you'll end up paying about $50 to $100 more. Now's the time to gift yourself the promise of a healthier body before the holidays; that way, once it arrives, you'll feel obligated to justify the cost and make good use of your new Fitbit.
We'll keep this post updated this week with any new Black Friday Fitbit deals that arrive. All we can say after watching them for a month is that you should pull the trigger when you see one you like. We've seen some great discounts, but deals on newer watches tend to only last a day or two — with no guarantee they'll return. Skip ahead the of supply chain problems and get your Fitbit with plenty of time to spare.