The best mid-range Fitbit STILL has its 40% Black Friday discount - but how long will it last?
The Fitbit Versa 4 isn't the newest fitness tracker on the market, but it's still a solid pick.
The Cyber Monday and Black Friday smartwatch deals have come to an end, but you can still find some worthy holiday discounts if you know where to look. For instance, we spotted this 40% off discount on the Fitbit Versa 4 at Amazon, bringing it down to just $120.
The Versa 4 is our top pick for mid-range Fitbit options, despite Google recently pushing more of its advanced features toward the Pixel series. Regardless, the Versa 4 will still get users GPS, a 24-hour heart rate monitoring system, and a variety of exercise modes to choose from. It's also a bit smaller than most smartwatches, which makes it a worthy option for sleep monitoring when compared to the many bulkier options available.
The Versa 4 also includes access to apps like Fitbit Pay, Amazon's Alexa, Google Wallet and Maps, as well as offering daily stress management and readiness features. It also sports a long-lasting battery, 50-meter water resistance, and additional health metrics such as menstrual health tracking, guided breathing sessions, mindfulness programs, and still more. At the time of writing, this deal is available for the Black, Pink Sand, and Waterfall Blue versions of the smartwatch.
Fitbit Versa 4: $199.95 $119.95 at Amazon
The Fitbit Versa 4 is the best mid-range Fitbit, though the current $120 price tag makes it even more appealing amongst some of its competitors. This deal represents 40% off the watch's normal purchase price, offering buyers a pretty fair entry point for a medium-sized fitness band with plenty of features.
✅Recommended if: you're looking for a fitness watch that isn't too bulky on the wrist, while still having a large enough screen to be functional; you value having a long battery life in a fitness watch; you like having a physical button for controls on your smartwatch.
❌Skip this deal if: you need something that lets you utilize downloadable apps and offline music; you'd prefer to upgrade to Google's Pixel Watch lineup; you don't want to have to sign up for a subscription to access your Fitbit's full range of features.
The Fitbit Versa 4 was a bit of a perplexing release for the company, as it held back on some features in seeming hopes to push consumers toward the Google Pixel lineup. Still, for the casual user, it's got everything one could need for basic fitness use, and its smaller-than-average size makes it an especially pleasant pick to wear.
From GPS tracking and a workout intensity map to the wide range of HR and sleep monitoring features, the Versa 4 is a pretty appealing choice at $120. Fitbit says it will get users up to 6 or more days of battery life per charge, along with water resistance up to 50 meters and a range of mindfulness tools.
While you'll need a Premium membership to access the full range of features, purchase does come with a free 6-month membership for personalized insights and other features.
Holiday shopping 2025 - quick links
- Best Buy: up to 50% off Chromebooks, Android phones, and more
- Amazon: major discounts on headphones, smart home tech
- Walmart: price drops on ASUS laptops, locked phones
- Samsung: new Galaxy XR headset, trade-in opportunities
- Verizon: free phones with new line, trade-in
- T-Mobile: free Galaxy phones, $300 back w/ 5G Home Internet
- Mint Mobile: 50% off Pixel 10, BOGO Unlimited plans
- AT&T: get a free Z Flip 7 with trade-in, new line
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Zach has been covering Android, Apple, and other tech companies since 2020. His work has appeared in the Chicago Tribune, KRON4 San Francisco, CleanTechnica, iPhoneinCanada, Android Central, and many other publications. When he isn't covering tech, you can find him drinking coffee, spending time outside, or watching classic movies with his cats.
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