Back at Google IO in May, our benevolent overlords detailed their intentions to make mobile advertising more immersive, akin to Apple's iAds. Today, we're starting to see some of the fruits of that labor with AdWords location extensions. Businesses can show their location (via an embedded Google Map, natch) and clickable phone number all in an expanding and contracting ad, right inside an app. Says Google:
This new ad format is available on mobile devices with full Internet browsers and allows you to expand your advertising campaigns to reach highly engaged mobile users with relevant local information as they use their favorite apps or websites to check the weather, read the news, play games or pursue other mobile interests.
Ads that truly are useful? Crazy talk! [Google Mobile Ads blog]