At the Code Conference, Motorola President Rick Osterloh says that his company's turnaround effort is similar to what Apple had undergone many years ago. But despite inviting comparisons, the similarities may stop there as Motorola is forging its own path. Osterloh says that Apple's control of the premium handset market opens up new opportunities for Motorola Mobility, which is in the middle of being transferred from parent company Google to PC-maker Lenovo.
Instead of fighting Apple at the high-end, Osterloh is pleased with the success of the mid-range Moto G and the Moto E, saying that there is a "huge vacuum" in emerging markets that represents "an enormous opportunity" for Motorola:
We're growing at over 100 percent a year. We introduced the leader in value phones with the Moto G, which is our best-selling smartphone of all time. The turnaround has happened because we started making great products again.
Osterloh says that he will remain with Motorola after the $2.9 billion sale to Lenovo. Under the Lenovo umbrella, Motorola may be able to expand its presence:
Lenovo has a huge China business, a great business throughout the Asia-Pacific and Europe. Right away, Motorola will be all over the world. It will double the number of countries today.
Motorola already has won praise with the customization options for the Moto X with Moto Maker, the affordable and powerful Moto G and Moto E options, and the circular Moto 360 smartwatch. After making cuts to rebound from a "near-death experience," Motorola is said to be growing at over 100 percent per year.
We introduced the leader in value phones with the Moto G, which is our best-selling smartphone of all time. The turnaround has happened because we started making great products again.