Navigating 2026: Big innovations & supply chain challenges in consumer electronics lie ahead

The consumer electronics market in 2026 will be shaped by two opposing forces: bold innovation and tight supply chains. Foldables, smart glasses, and AI-driven wearables are set to redefine how we interact with technology, while memory shortages and slowing PC demand will create significant challenges for both brands and consumers. Here’s what to expect—and how to navigate it.

Foldables finally break out

After years of incremental progress, foldables are poised for a breakout year. Apple’s entry into the category will be the defining moment, driving awareness and premium demand. IDC forecasts nearly 30% year-over-year growth for foldables in 2026, with Apple capturing roughly 22% of unit share and over a third of market value thanks to a price point near $2,400. This move will force Android vendors to double down on durability, crease reduction, and software optimization.

Samsung is already setting the tone with its Galaxy Z TriFold, featuring a 10-inch inner display. The TriFold promises to blur the line between smartphone and tablet, creating new possibilities for multitasking and productivity.

Smart glasses enter the mainstream

Smart glasses are finally moving beyond niche status. Meta has expanded its Ray-Bans lineup to include a display, while Google and Samsung prepare to launch Android XR glasses in partnership with fashion brands like Warby Parker and Gentle Monster. Two types of glasses are expected: audio-first models for ambient AI experiences and display-in-lens designs for richer interactions.

Early demos have been promising, but both Google and Meta face critical challenges: ensuring their AI-powered assistance is reliable, fast, and privacy-conscious. If they succeed, smart glasses could become the next big wearable trend.

Wearables get “helpful, not noisy”

Wearables are evolving from notification hubs to health companions. Screen-free devices like Oura and Whoop have captured consumer attention by focusing on deep biometrics such as sleep, recovery, and readiness. Expect more rings and bands that prioritize wellness insights over constant alerts, along with medical-adjacent features like ECG and blood pressure monitoring. Traditional smartwatches will lean harder into on-device AI and safety features to justify their premium positioning.

PC growth slows

Following a strong refresh cycle in 2025, PC growth is expected to cool in 2026. DIY builders face an especially challenging year as DRAM shortages drive up component costs. Windows on ARM products could also see a mild boost as second-generation products hit shelves, leading to further discounts on the prior generation. Plus, Nvidia is rumoured to launch a chip in late 2026, which should help the entire category.

Who wins in 2026?

Apple is well-positioned to dominate headlines and margins. Its foldable iPhone will validate the category and put pressure on Android vendors, while its tight control over hardware and supply chains will help it weather DRAM-related shocks better than most PC makers. A mainstream-priced Mac is expected to launch early in 2026, which will also put a lot of pressure on the Windows PC makers.

However, Samsung isn't far behind. The Galaxy Z TriFold will reinforce its leadership in foldables, and its smartphone strength and scale will continue, allowing the company to steal share from smaller Android smartphone players. The strength in smartphones often translates into wearable success since Samsung is great at bundling products, and with the upcoming XR glasses, Samsung is poised to play a major role in the smart glasses market.

When it comes to chipsets that will back these smartphones, Qualcomm remains the silent powerhouse. Its chips power nearly every premium Android flagship and dominate XR hardware. The upcoming Snapdragon X2 Elite will bring major CPU and GPU gains to PCs, along with an 80-TOPS NPU for AI workloads. Expect thin, sleek designs and perhaps even gaming-focused laptops built around this platform.

That said, Android XR looks promising, but Google still needs to prove it can deliver polished software and seamless Gemini integration at scale. Similarly, rumors of Android PCs persist, but Google’s track record in this space is weak. Even with Qualcomm’s hardware muscle, it’s unclear why consumers would choose Android over Windows or Mac.

Not everyone wins

Consumers will feel the pinch as prices rise across categories. Memory shortages will lead to fewer upgrades at the same price points, smaller discounts on older models, and aggressive de-specing across devices. If you know you’ll need a phone or PC in 2026, buying early could save you money.

Smaller vendors face an even harsher reality. In tight supply cycles, memory suppliers prioritize top brands, leaving smaller and local players with little leverage. Some may exit the market entirely as BOM costs make devices unviable.

How to navigate 2026

If you’re eyeing a foldable, consider waiting until Apple’s launch later in the year, as pricing and trade-in dynamics will shift. For memory-sensitive devices like smartphones and PCs, buy early to avoid DRAM-driven price hikes. If you travel frequently or multitask heavily, 2026 is the year to try smart glasses. And for wellness, pairing a screen-free wearable with a smartwatch offers the best balance of insights and convenience.

That is to say, 2026 will be a year of convergence under constraint. AI will become ambient across phones, glasses, wearables, and PCs, but supply shocks and rising costs will test both brands and buyers. Foldables and smart glasses will dominate headlines, PC growth will slow, and smaller vendors will fight for survival. For consumers, timing purchases strategically will matter more than ever.