Jitesh Ubrani

Jitesh Ubrani

Research Manager, IDC

Jitesh is a Research Manager for the Worldwide Mobile Device Trackers, including Wearables, Augmented Reality (AR), Virtual Reality (VR), tablets, and phones. The team focuses on market sizing, forecasting, and analyzing trends to provide insight into the competitive landscape of the worldwide mobile industry. Before joining IDC in 2012, Jitesh was part of the Market Analysis and Intelligence team at Bell Mobility, one of Canada’s largest telecom service providers, where his role focused on understanding smartphone adoption and usage as well as consumer purchasing behavior. Jitesh holds a Bachelor of Commerce degree with a major in Economics from Ryerson University and is currently based in Toronto, Canada.

Latest articles by Jitesh Ubrani

Navigating 2026: Big innovations & supply chain challenges in consumer electronics lie ahead

By Jitesh Ubrani published

IDC x AC Here's everything we expect to see in the world of tech.

IDC x AC

Dear Google, my holiday wish is for a Fitbit smart ring in 2026

By Jitesh Ubrani published

IDC x AC The market calls for a Fitbit smart ring. Here's why Google would be wise to launch one in 2026.

IDC x AC

Exclusive: The road to AI — How it will transform our relationship with technology

By Shruti Shekar, Derrek Lee, Jitesh Ubrani, Ramon Llamas, Kiranjeet Kaur published

IDC X AC In this exclusive collaboration, Android Central and IDC discuss the future of AI and its role in our lives.

IDC X AC

Exclusive: How Google and Amazon are making your smart home truly intelligent

By Jitesh Ubrani published

AC x IDC AI could be taking over your home, and it's not such a bad thing.

AC x IDC

Exclusive: Meta's new smart glasses are great and everyone should be worried

By Jitesh Ubrani published

IDC x AC Imagine the AR race is over. Meta won. Now, we're left with the 'Eye Glow' problem.

IDC x AC