WhatsApp introduces QR codes to help you connect with businesses
What you need to know
- Facebook has announced a brand new WhatsApp feature to help you connect with businesses.
- Users will be able to scan QR codes to start a chat with a business.
- It will hopefully help businesses as they adjust to life post-COVID-19.
Facebook has today announced a brand new feature to help you connect with businesses on WhatsApp.
In a blog post today, Facebook stated:
The system is fairly self-explanatory, businesses will be able to supply users with QR codes on places like their storefront, product packaging, receipts or websites to help customers easily start a conversation. This is to replace the process of adding the number of businesses to your contacts, one number at a time:
From today, Businesses around the world will be able to create QR codes using the WhatsApp Business app or the WhatsApp Business API. Facebook also highlighted how catalogs have become a popular way for people to engage with businesses on WhatsApp, stating that 40 million people view a business catalog each month on the platform. Facebook is now making it possible to share catalogs and individual items as links on websites, Facebook, Instagram, and elsewhere.
You can read the full press release here.
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