What you need to know
- UK's competition regulator has initiated a probe against Google and Amazon.
- The probe will assess whether the two tech giants may not have done enough to tackle fake reviews.
- The regulator could take enforcement action against the two companies if it concludes that they violated the consumer protection law.
The UK's Competition and Markets Authority (CMA) today launched a formal investigation against Amazon and Google to determine whether the two companies "may not have done enough" to deal with the problem of fake reviews on their platforms.
If the British regulator finds that the two companies violated the country's protection law, it may take enforcement action against them. This can include securing formal commitments to change the way they tackle fake reviews or escalating to court action.
Andrea Coscelli, CMA's Chief Executive, said in a statement:
The regulator began looking into fake reviews in May last year. The investigation initially focused on the internal systems used by leading platforms to detect and deal with fake reviews. It later took action over the trading of fake reviews, resulting in Facebook removing thousands of groups that were buying and selling fake reviews.
Google gave Android Central the following statement regarding the CMA probe:
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