Sony simply cannot catch a break. After announcing a $2.1 billion loss and a move to restructure its mobile division last quarter, it now looks like the brand will lower its smartphone sales targets for the financial year.
Citing sources familiar with the matter, the Wall Street Journal mentions that the handset manufacturer will announce reduced targets by millions of units. This isn't the first time this year that Sony has had to slash sales estimates, as the manufacturer already trimmed the number to 43 million from the 50 million goal that it originally forecast. The latest reduction in sales targets is a direct result of the restructuring and the brand's move away from key markets like China, where Sony is delisting its entry-level handsets.
While the news does seem dire, Sony is at least making a concentrated effort to turn things around for its mobile division, which includes listing its latest flagship, the Xperia Z3, and its smaller variant, the Xperia Z3 Compact, in the US.
Do you guys think that Sony will be able to turn things around next year now that the manufacturer is increasing its focus in the US market? Or is it too late for the brand? Share your thoughts in the comments below.
Source: Wall Street Journal