It seems Beats Electronics' rumored music streaming service could become a reality sooner rather than later. Beats president and COO Luke Wood has told TheNextWeb that the Beats Music streaming service will be arriving for U.S. users "within the next few months" on the web, as well as in the form of mobile apps for Android and iOS. The news follows Beats' acquisition of the MOG music streaming service last July.

The Beats Music experience will be centered around playlists, and Wood confirmed earlier reports that specially curated playlists would be offered through the service: "We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music."

"We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile," Wood added.

Beats Music will go up against streaming incumbents Spotify and Rdio, as well as Google Play Music and iTunes Radio, which are strong contenders on their respective platforms. It's unclear how the streaming service might figure in Beats' partnership with HTC. Beats recently bought back the Taiwanese manufacturer's remaining 25 percent stake in the company, effectively freeing it from HTC control. However future HTC handsets with Beats Audio are understood to be in the works, and the manufacturer has described beats as an "important partner."

Also see: Beats buys back HTC's remaining 25 percent stake in company

Source: TNW; via: iMore